Programmatic Marketing: A Crash Course
Tuesday, April 12 | 8:30 – 9:30 am
Virtual Zoom Meeting
In the digital marketing world, there is always new technology and practices popping up. It can be hard to keep up, we get it. Programmatic campaigns may or may not be on your radar already, but they should be. Using algorithms and real-time feedback, utilizing programmatic marketing in your digital advertisements can have many benefits. Join us Tuesday, April 12th for a virtual morning meeting to learn from Katie Zito from StackAdapt, all about Programmatic Marketing, what it is, what are the benefits, and how to get started in your business.
Event Marketing Luncheon
Tuesday, May 10 | 12:30 – 1:30 pm
Fine Arts Association
As many in the marketing and communications field know, there is a lot that goes into event planning. Many people attend events, enjoy the festivities, and have fun but do not realize all of the little details that required meticulous planning months in advance to have the event go off without any hiccups. Join us on Tuesday, May 10th at the Fine Arts Association for a luncheon all about event planning. Patty Perry from ProMark Enterprises, a seasoned event planner will speak about the various logistics and strategies behind planning your next event and Kevin Gibson, from Lighthouse Media Services, will present on the AV/Tech components that may be required for any event. We will also get a quick peek at The Fine Arts Association Auditorium to give you some ideas.
Print Ads: Best Practices & Strategies Panel
Tuesday, June 14 | 12:30 – 1:30 pm
Advertising on print can be an effective method for reaching targeted audiences. Through publications like magazines, newspapers, and mailers, print advertising can prove to be beneficial for many businesses. Whether you are actively marketing in print, or are interested but have some reservations, our panel of print marketing professionals can answer all of your questions and give you tips and strategies to implement in your next print advertisement. Join us for a panel discussion about print ads on Tuesday, June 14th at Sol Willoughby.
Website Accessibility Virtual Presentation
Tuesday, July 12 | 12:30 – 1:30 pm
Website Accessibility is something that all marketers should be aware of and work towards. By making your website accessible, you are ensuring all users, including those with disabilities, have a good experience and are able to access the information presented. In addition, a compliant website will help your company to avoid discrimination complaints, reach a wider audience, and improve SEO. Join us Tuesday, July 12th for a virtual presentation led by Landon Shefts from AccessiBe filled with some take-aways you can do to make your website more accessible as well as solutions available to you, if you are unable to implement the changes yourself.
The Apex Awards recognize professionals in the communications industry affiliated with Lake Communicators and Lake County, Ohio.
Eligibility is extended to companies, organizations, free-lancers, and individuals who live in, work in, and/or provide services to clients in Lake, Geauga, and Ashtabula counties.
Awards are given in categories such as direct mail, mixed media campaigns, non-broadcast video and film, online advertising and marketing, outdoor advertising, print marketing, public relations, radio and TV commercials and website design.
Congrats to our last winners! View winners here.
Board meetings are at the Laketran board room at 555 Lakeshore Blvd., Painesville Township, OH 44077 and doors open at 8:00. Meeting starts promptly at 8:15 and ends at 9:15. Board meetings are the first Friday of the month. Board meetings are generally for board members only.