Speaker Bios

Devere Logan

D.E. Logan Public Relations

Dee Logan

Dee Logan

Devere “Dee” Logan is an accredited public relations counselor whose 40 years’ experience includes corporate assignments with Parker Hannifin and General Electric. A veteran writer, his column “The Marketeers” appeared for several years in the Lake County Business Journal. He is a member of the College of Fellows of the Public Relations Society of America.

Topics

Thinking About the Unthinkable
How companies can prepare for unexpected events that can paralyze their business

Five Giant Steps to Great Public Relations
Building good relations with your customers and employees

Erasing Bafflegab and Gobbledygook
Tips for effective, creative writing and communications

Phil Stella

President, Effective Training & Communication, Inc.

Phil Stella

Phil Stella

Phil Stella delivers Stellar Presentations and helps take the pain out of workplace communication. He works with business people who want to become more competent, credible and confident when they interact with customers or colleagues, deliver presentations, write or deliver training.

Phil has over 25 years experience as a workplace communication consultant, trainer and coach. He has worked with hundreds of corporate and association audiences around the country in the financial services, health care, manufacturing and association sectors. Typical audiences include managers, sales professionals, customer service representatives, support staff, technology professionals or trainers.

He also teaches business communication courses at the Cleveland Campuses of the University of Phoenix, and DeVry University. A prolific freelance writer, Phil has authored over 300 articles on a variety of topics for national and local print and electronic publications. He is a three-time APEX Award winner for feature writing and an award-winning producer/writer of corporate videos that support training, communication and marketing.

Topics

Taking the Pain out of Sales Presentations
Simple strategies to reduce the pain of sales presentations

No Budget Marketing
Because you have more time than skills or budget

Tom Szabo

A Thomas Image

Tom Szabo

Tom Szabo

A Thomas Image provides aerial, commercial, portrait, underwater and wedding photography. In 1999, Tom Szabo opened the studio combining his successful business experience with a love of photography. Tom is committed to making clients at least 100% satisfied.

As a certified scuba instructor, Tom loves to photograph the underwater world. His travels have taken him to the Atlantic/Caribbean, Western Pacific, Canada, Florida and The Great Lakes. His work has been published in Sport Diving Magazine and Northeast Dive News.

Tom’s photographic skills are self-taught. He has attended numerous photography workshops and taken photography classes at Lakeland Community College. He is a member of the Painesville Area Chamber of Commerce, Mentor Area Chamber of Commerce, EastSide Business Group and is the founder of Downsized Into Business Startup (DIBS).

Tom is a “home-grown product” of Lake County. He graduated from Mentor High School, Lakeland Community College and Cleveland State University.

Topics

Social Media, Anyone?
The online route to business success

Using Video to Tell Your Story
Pictures really ARE worth more than words

Kathy Smith, BSEE

Lakenetwork.net

Kathy Smith

Kathy Smith

Smith has a diverse programming background. From 1992-2002, she designed and programmed user interfaces for real time systems and databases for the controls industry. She became a website designer in 2002. Now Smith has a couple hundred websites under her belt, including more than 50 WordPress sites. Her websites have won awards.

Topics

Get the Most out of WordPress
From the basics to widgets, menus, plugins and more

SEO
Understand basic terms and learn what you can do to improve search engine rankings

WordPress SEO
Tools and methods to optimize your WordPress website for search engines

Conversion optimization
Make purchases easy

Website Appeal
Latest trends in website design including responsive design; website layouts

Enewsletters
Getting started, authoring content

Website Security
Info for the layperson looking to understand what’s what