September 2014 VOICE

WEDNESDAY, SEPTEMBER 10 LUNCHEON (Willoughby)
Tiffany Lardomita: “Secrets and Strategies of LinkedIn Powerhouses”

Tiffany Lardomita
Tiffany Lardomita

Are you using LinkedIn to achieve the maximum potential of this powerful social media? Beyond just the basics, Tiffany will teach you the tips and tricks to better brand yourself AND your business, gain new business and network with professionals who can help YOU succeed!

Make reservations for this luncheon by 5 pm, Monday, September 8 here or by contacting Shirley at shirley@shirleywolfe.com. Guests are always welcome. The cost is $15 for members, $20 for nonmembers and $10 for students.

Registration and more info…


There is Such a Thing As a Free Lunch

**SPECIAL OFFER**
If you know a marketing professional who would be a super addition to Lake Communicators but may not know how great our group and programs are… then invite them to attend on September 10. The first THREE (3) nonmember guests to respond to Shirley Wolfe will receive a Free Lunch – and can get to know us before joining.


President’s Column: It Takes a Village To Raise a Child

Tom Szabo
Tom Szabo

Are you, like me, tired of all the terrible news in the media? Do you wonder where the world is going? Is there hope? What can a single person do? Read more, and your comments are very welcome… Read more…


Internship at Great Lakes Mall a Real-Life Experience

Intern Katie Cordek putting table tents in the food court
Intern Katie Cordek putting table displays up in the food court

Katherine (Katie) Cordek, marketing major at Kent State University, was awarded a $1,500 paid internship scholarship funded by Lake Communicators. She worked with the Great Lakes Mall marketing team of Renee Sanden and Diana Lewis. Here is her report.

This summer I was given the unique opportunity to further my knowledge in Marketing by receiving an eight week internship at Great Lakes Mall in Mentor. I was very excited to be given the chance to see firsthand how to execute marketing strategies for an important business entity. I hoped it would provide the real life experience we have studied in the classroom.

During these weeks I gained practical experience and skills in multi-layered marketing and event planning. I studied these skills under Renee Sanden, Director of Marketing and Business Development. I was shown how to conduct effective business to business communication. I also had personal contact with many of the stores within the mall.

Hot summer nights

There were many highlights during my internship. I helped with the preparation of two Fox 8 News segments and was present when both were filmed. One of the segments was called “Sleeping in the Summer.” We thought of ideas that would make it more peaceful to sleep in the heat and humidity of the summer, finding products from stores such as Teavanna, Sleep Number and Bath n’ Body.

Intern Katie Cordek working on a Kidgets display in the mall
Working on a Kidgets display in the mall

In the second segment we did a Back to School piece. We showed five key pieces of clothing that were easily mixed and matched to make your child look stylish without breaking the bank. I was given the opportunity again to help with the outfit selections and suggested dialogue preparation for the show.

I also had the responsibility to assist in “The ABC’s Of Style,” a mall event. This featured a fashion show, henna art, free makeup consultants and give-away “swag bags” for attending the event. I had an integral part in helping with the Simon Kidgits Club by attending Headlands BeachFest 2014 and a Lake County Captains game to sell memberships to families with young children.

Picture this

Taking a picture of a 22 x 28 sign in the concourse
Taking a picture of a 22 x 28 sign in the concourse

As you know, social media is a main tool in marketing to this generation’s consumer. I took on the role of developing the social media program for Great Lakes Mall. I canvassed the mall, taking strategic and impactful pictures to post on Instagram, Twitter and Facebook. I worked with Hootsuite to try to find potential followers and likes.

Overall, I had a very busy summer break with this internship. I am truly thankful for this opportunity. I learned so much about marketing. It was an excellent complement to the theory I have had so far at Kent State University. It has reinforced my goal to work in marketing. I could not imagine wanting to do anything else with the rest of my business life.


Welcome to our Newest Member!

Kathy Steinmetz
Program Sales & Marketing Director
Lake County Y – Outdoor Family Center
4540 River Rd
Perry OH 44081
Phone: 440-259-2724
ksteinmetz@lakecountyymca.org


It’s a Go! Lake County Agency
Launches Community Awareness Campaign

ReadyLakeCounty.com

ReadyLakeCounty.com websiteThe Lake County Emergency Management Agency and Local Emergency Planning Committee is pleased to announce its “Ready Lake County” campaign to motivate Lake County residents to take action, make a plan and be self-prepared for any disaster or emergency.

The EMA enlisted the help of several members of Lake Communicators to prepare the program under the leadership of Ray Somich, president of Spirit Media and manager of WINT 1330AM and member of the Lake County Emergency Planning Committee.

September storm

During September, which is National Emergency Preparedness Month, we plan a media blitz that includes a press conference, outdoor banners at police and fire stations, library displays, public access cable, radio ads, print ads, press releases, posters and other print material, all pointing to an information-rich website, www.readylakecounty.com.

Citizens urged to create disaster plan

While many resources and agencies already exist to educate the public on what they need to do to prepare, numerous families would not be prepared if a disaster struck today because they think they can rely on their local emergency services if they need help. In reality, first responders will assist the elderly and people with special needs before they would be able to assist the general public, leaving many individuals and families to be self-sufficient.

Ready Lake County is supported through partnerships with American Red Cross, local police and fire departments, Lake County General Health District, Laketran, Lifeline 2-1-1, FirstEnergy, Dominion East Ohio, Lubrizol, and United Way of Lake County.


Submissions for the October VOICE newsletter are due Wednesday, September 17

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