October 2014 VOICE

WEDNESDAY OCTOBER 8 LUNCHEON (Willoughby)
Jim Kukral: The New Rules of Self-Publishing

Jim Kukral
Jim Kukral

A book is the best business card you will ever have. Until recently, if you wanted to publish a book you needed an agent and a publisher, but not anymore. Now, anyone who knows a lot about anything can publish a book and use it to drive more leads, sales and publicity for their business or brand. Learn how to do it yourself, and more importantly, how easy it is and how it will change your business forever.

Jim Kukral, a serial webpreneur, spends most of his time helping entrepreneurs and small business owners learn how to find success online. His passion for teaching shines through in his training and coaching programs that have been taken by hopeful business owners from around the globe. His latest venture focuses on bringing the power of self-publishing to the masses via Digital Book Launch. Jim Kukral is a 18-year Internet marketing professional who was recently named by Dun & Bradstreet as one of “The Most Influential Small Business People on Twitter.”

Jim also serves as a Program Faculty Member for the University of San Francisco’s Internet Marketing Program where he teaches classes to students around the globe on the topics of Internet marketing, entrepreneurship and social media.

Make reservations for this luncheon by 5 pm, Monday, October 6 here or by contacting Shirley at shirley@shirleywolfe.com. Guests are always welcome. The cost is $15 for members, $20 for nonmembers and $10 for students.

Registration and more info…

October’s Sponsor
Lake Health


President’s Column: Wasted Marketing

Tom Szabo
Tom Szabo

Does your marketing generate the correct prospects to sell to? If the answer is no, then you’re wasting time and money. Read more, and your comments are very welcome… Read more…


Lake Communicators Committee helps “Ready Lake County”

ReadyLakeCounty.com

Lake Communicators E-Team is proud to have helped the Lake County Emergency Management Agency and Local Emergency Planning Committee develop and launch the Ready Lake County campaign in September to motivate residents to take action, make a plan and be self-prepared for any disaster or emergency.

While many resources and agencies already exist to educate the public on what they need to do to prepare, numerous families would not be prepared if a disaster struck today because they think they can rely on their local emergency services if they need help. In reality however, first responders will assist the elderly and people with special needs before they would be able to assist the general public, leaving many individuals and families to be self-sufficient. The Lake County EMA needed a campaign to get the public’s attention and engage them to act.

Because of the hard work, dedication and hours of planning and strategizing, we were able to launch ReadyLakeCounty.com, the one source for everyone to easily access local agencies and resources for basic information to create a disaster plan, to build an personal emergency supply kit, to prepare for pet needs, and to identify which agencies are best for their unique emergency needs.

ReadyLakeCounty.com websiteWe encourage you to visit the website – or your local library display – for steps on making your family and home ready for any emergency. And tell your friends and neighbors about Ready Lake County too!

Thanks to Ray Somich who enlisted the Lake Communicators brain trust to create the emergency awareness campaign. Thank you to the E-Team: Tom Ruffner, Dawn Cole, Carrie Dotson, Jerie Green, Cristen Kane, Laura Lytle, Diana Lewis, Kristy Milo, Julia Schick.

– Laura Lytle


Welcome to our Newest Members!

Anne Toomey
Anne Toomey

Anne Toomey
Partner
Epstein Design Partners
13017 Larchmere Blvd.
Cleveland  OH   44120
Phone:  216-421-1600
anne@epsteindesign.com
www.epsteindesign.com

Anne Toomey is a partner and owner of Epstein Design Partners. For more than 25 years, she has been responsible for new business, art direction, and the design and production of various print and interactive projects. Some of that work includes brochures, annual reports, posters, corporate identity programs, newsletters, web sites and signage. She recently completed work for clients such as Cleveland Clinic, the American Institute of Graphic Arts, Arhaus Furniture, InterContinental Hotels, University Circle Incorporated, The City of Mentor, Lake Hospital System, and The MetroHealth System.

~

Chad Gourley
Chad Gourley

Chad Gourley
Local Marketing Consultant
Torva Local
584 Lloyd Rd
Euclid  OH   44132
Phone:  440-975-6176
chadgourley@torvalocal.com
www.torvalocal.com

Chad Gourley is director of marketing and community outreach for Torva Local. a website design and online marketing firm on the outskirts of Downtown Willoughby.  At Torva Local, the goal is to make sure each client’s brand is represented professionally online and on mobile devices, where people are searching for solutions to their questions and problems.  Chad is a passionate marketer with a desire to see small businesses grow and prosper.  He graduated from Cleveland State University in 2013, where he majored in marketing.  Chad has held various positions in marketing and sales ranging from retail to working with The Cleveland Orchestra on their Student Marketing Advisory Committee.


New members sign up now to get rest of 2014 free

New applicants approved for membership between October 1 and December 31 will receive the remaining months of 2014 free when they pay the full dues amount for the following year. Apply for membership here.  Note that this offer does not apply to the annual dues for additional applicants from the same company or organization.


Submissions for the November VOICE newsletter are due Wednesday, October 15

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