May 2015 VOICE

May 20, 2015 Apex Awards Ceremony

APEX logoAt Mooreland Mansion of Lakeland Community College, 7800 Clocktower Drive, Kirtland

6pm Cocktails and Hors d’oeuvres
7pm Awards Ceremony

You won’t want to miss this year’s exciting program celebrating the 10th anniversary of the Lake Communicators Apex Awards. In addition to recognizing the “best of the best” in Northeast Ohio for marketing and digital communications, we’ll be giving away 10 fabulous door prizes to our guests.

Please note the bar will be open until 9pm following the awards so you can stay and celebrate with your team and congratulate the other top professionals in our area.

Cost is $25 per person. We encourage you to attend – and bring your clients and staff too. RSVP requested by Friday, May 15 online.

Make reservation…

Parking
Complimentary parking is available in the “Mooreland Visitor and Guest Parking” lot located down the path on the west side of the building. Handicap parking is also available there, as well as in the front circle of Mooreland and on the west side of the house.


From the President

Tom Ruffner
Tom Ruffner

Don’t miss the May 20 Apex Awards 10 Year Anniversary Evening Event at Mooreland Mansion. Show your support for the winners.

Next month’s luncheon is moved to Thursday, June 25 at La-Vera Party Center, 32200 Chardon Road in Willoughby Hills.  It will be co-hosted with the Willoughby Western Lake County Chamber of Commerce. Presenter will be Joe Pulizzi on “5 Essentials to Epic Content Marketing for Business.”

July –  no meeting.

August Social will be a tall order as we visit the Fairport Harbor Lighthouse and Marine Museum on an evening date TBA.

~ Tom Ruffner


Dates to Remember

May 20
Apex Awards

June 5
Small Business Symposium at Lakeland (we are a supporter)

June 25
Joint membership meeting with Willoughby Western Lake County Chamber of Commerce – “Content Marketing”

July
No meeting

August – Date TDA
Evening social at Fairport Harbor Lighthouse and Marine Museum

September 16
Digital Marketing Seminar


Welcome to New Members

Dr. Valerie Telasco
Dr. Valerie Telasco

Valerie Telasco
Doctor of Chiropractic
Morris Chiropractic
1640 Mentor Ave.
Painesville  Ohio   44077
Phone:  440-639-9171
vtelasco@gmail.com

Dr. Valerie Telasco-Hunter recently relocated with her husband and toddler to Lake County and is excited to be able to share her passion for chiropractic with Northeast Ohio. She has practiced whole family chiropractic care for several years. She enjoys helping people from all walks of life, from the tiniest spines to the more seasoned ones. Her vision is to educate women, men and families on getting and staying healthy through corrective chiropractic care.

Dr. Valerie specializes in chiropractic care for expectant mothers, babies, children and adults. She has a special certification to work with pregnant women called the Webster Technique and continues her education by attending seminars focused on prenatal and pediatric chiropractic care.


Back to School for Small Business on June 5

2015 Small Business Symposium - LakelandIf you are a business owner, starting a business or involved in running a business, take advantage of the Small Business Symposium at Lakeland Community College on June 5.

At the symposium you can learn from experienced business owners, network with other entrepreneurs, and get the answers and tools you need to succeed. Here’s the brochure.

Among its 12 sessions, of special interest to marcom professionals are:

  • Master LinkedIn for Business Growth, by Diane Helbig, President, Seize This Day Coaching
  • Use of Social Media in Business, by Rob Freitag and Frank Vaccariello, EYE Lighting
  • Making a Lasting Impression: The Importance of Business Etiquette, by Bob Pacanovsky, Vation Group

Note that Lake Communicators is supporting this event, which runs from 7:30am to 1:30pm and costs $35. Deadline for registration is May 28.


Staying on Top of the Game

Annemarie Donnelly
Annemarie Donnelly

As a marketer, I struggle daily to keep up with the ever-changing digital world in which we live. Sure, I read the Mashable blog and other columnists, but I can’t spend all day trying to stay knowledgeable.

Just a week ago, a fellow Lake Communicator member told me about some SEO changes that Google is making effective in June. Wow, I thought, how in the world can I keep up with all of the updates to web and social media?

That’s why our special September Digital Marketing Seminar will be a must-attend event. To be held the morning of September 16 from 8:30 to noon, this event will focus on keeping you current on “all things digital.” Find out the latest in SEO techniques, and what to do to make your website current for 2015. Learn from an expert the techniques to deliver an effective social media campaign.

Do you know how to purchase advertising on Facebook, Google Adwords, and Youtube pre-roll? I know I’m looking forward to learning the best practices for a successful digital media campaign.

Look for more information coming soon about this three-hour event with four or five different speakers. This seminar is essential for any marketing professional.

~ Annemarie Donnelly


SEO To-do List: Optimize Your Site for Mobile!

Kathy Smith
Kathy Smith

On April 21, Google introduced momentous changes to search engine results pages (SERPs) on mobile phones. If your website is optimized for mobile phones you are given a hefty edge over non-optimized sites.

Beyond getting good search engine results, there’s the basic fact that you should make your website easy to read for your customers. Some report now that a majority of website users now use mobile phones to get online, although this varies depending on industry.

So, I strongly recommend that you move to “responsive design,” which means that your one website will work well on a variety of devices. Responsive design website layouts change based on the browser width. For example you can try the Lake Communicators website. As you shrink and expand the browser window, the layout will change.

Unless you have redesigned your website very recently, it is good to optimize the site for mobile in conjunction with a redesign, as it is more efficient and thus less costly, programming-wise, to do both together.

~ Kathy Smith


Save the Date – Special Event June 25
5 Essentials to Epic Content Marketing for Business

Joe Pulizzi
Joe Pulizzi

Joe Pulizzi, founder of the Content Marketing Institute, will review the latest content marketing research and then dive into five critical essentials for all marketers to follow in 2015.

Our usual June meeting will be supplanted by a joint meeting with the Willoughby Western Lake County Chamber of Commerce on Thursday, June 25, 11:30-1 at at La-Vera Party Center, 32200 Chardon Road in Willoughby Hills.

Sponsored by
Torva Local


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Submissions for the June newsletter are due Wednesday, May 27. 

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