March 2015 VOICE

NOTE TEMPORARY NEW LOCATION
Wednesday, March 11 Luncheon at Holiday Inn (Routes 306 & 2) in Mentor: “Copyright Law: What You Need to Know to Be Safe”

Members: please come prepared to have your photo taken for our directory at 11:30 prior to the luncheon! Photographer Bob Barbian is kindly volunteering his services.

Carly Boyd
Carly Boyd

Mentor attorney Carly Boyd will discuss trademarks and copyrights, with the focus on the use of intellectual property in social media and marketing.

She will review the basics of what is protected by both trademark and copyright law and discuss the fair use practices of copyright. The goal is for you to feel confident in the proper use of intellectual property in your everyday work.

Ms. Boyd practices in many different areas of the law including trademarks, copyrights, contract drafting, business law, bankruptcy law and family law.

The meeting will be held Wednesday, March 11 from 11:45-1 at a temporary new location at Holiday Inn, 7701 Reynolds Road (Route 306 & 2), Mentor.  (Since Dino’s has closed, we are trying out new locations.)  Networking starts at 11:45am; lunch and program is from 12 noon to 1pm.

Reservations MUST be made by noon on Monday, March 9. Register online or by contacting Shirley at shirley@shirleywolfe.com.  Please note that PayPal is not required to make a payment for a reservation.

Make reservation…

Sponsor
Barbish logo


From the President

Tom Ruffner
Tom Ruffner

The survey results are in and the results show that, most importantly, members want valuable topics from qualified speakers.

Most prefer a central Mentor location for the lunch meetings. Cost of full lunch going to $20 does not seem to be a problem. (Note the March meeting will be $20.)

Networking is still a strong part of our meetings so come early and interact with possible clients, learn from colleagues or just share some marketing trends. Make the most of your investment as a Lake Communicators member.

You should have received an email March 3 asking for your biography – or to confirm current information – for the next Lake Communicators directory. Please make every effort to keep to our Friday, March 6 deadline with your information. New portrait photos will be taken at the March lunch meeting.

This next directory will have more about our organization, members and results of last year’s APEX Awards.

~ Tom Ruffner


Dates to Remember

March 11             Membership meeting
March 20            Apex entries due, Early Bird
April 3                 Final deadline, Apex entries
April 8                 Membership meeting
May 20                Apex Awards
June 25               Joint membership meeting with Willoughby Western Lake County Chamber of Commerce


The Power of the Pro Bono

Guest article by Phil Stella, Effective Training & Communication

Phil Stella
Phil Stella

How can you maximize no-cost positive marketing exposure strategies for yourself, your business or your clients?

That’s where one of my favorite topics, harnessing the Power of the Pro Bono, comes into play. By strategically donating your talents or services or advising clients to do so, you can create positive exposure and name recognition, project your brand and image or those of your employer and feel good about yourself … without spending any of your or your client’s money!

Why volunteer at all?

Whether you’re marketing the products or services of your employer or your own business or just simply enhancing your image and value to the people you work for and with, the Power of the Pro Bono can be a simple, quick and no-cost self-marketing strategy. Effectively done, it can help accomplish several important goals for you. Read more…

Phil Stella has been a member of Lake Communicators for more than eight years. He runs Effective Training & Communication, www.communicate-confidently.com,  440-449-0356, and empowers business leaders to communicate confidently. A popular trainer and executive coach on workplace communications and sales presentations, he is also on the Cleveland faculty at the University of Phoenix and the Goldman Sachs 10,000 Small Businesses Initiative.


Enter the 2015 APEX Awards

APEX AwardsAfter 10 years of recognizing the Best in Marketing, we are in search of your Perfect 10 communications work. Showcase your talent among top professionals in Northeast Ohio.

Registration  is open for 2015 APEX Awards!

Registration is now online. Categories for entries range from Public Relations to Advertising and Multimedia Campaigns, Web Design to Digital Media.

Deadlines:

March 20, 2015 for Early Bird discounts; final deadline April 3.

Eligibility: Entries must have been produced between January 1, 2014 and December 31, 2014 to be considered. Eligibility is extended to companies, organizations, freelancers and individuals who live in, work in and/or provide services to clients in Lake, Geauga and Ashtabula counties.

Fees: Lake Communicators members Early Bird Entries received by March 20 are $30; entries received by April 3 are $40. Nonmember entrants are $40 and $50, respectively.

Get a break when you enter the same work or part of the same work in multiple categories: $10 for each extra entry for the same item. Review complete entry details online.

All entries must be registered online. Complete the appropriate information and pay either with PayPal or by check. Entries may be brought to Lake Communcators’ March meeting or dropped off at:

  • Laketran (Julia Schick)
    555 Lakeshore Blvd, Painesville OH 44077
  • YMCA Central (Dave Saifman)
    933 Mentor Ave, Painesville OH 44077
  • Fine Arts Association (Wanda Wareham)
    38660 Mento Ave, Willoughby OH 44094

Winning entries for each category may receive a Gold, Silver or Bronze Award. Best of Show will be awarded in both Print Media and Digital Media.

Good Luck!

Register online…

If you know a company or freelance marketing professional that does great work and should receive the Call for Entries, contact chairs Laura Lytle or Annemarie Donnelly to ensure they receive the awards details.

P.S. Save the awards ceremony date for A Night to Remember, Wednesday, May 20 at Mooreland Mansion, Lakeland Community College – tentatively 6pm cocktails, 7pm awards.  And yes, the Apex Awards is replacing the regular May luncheon.


Say cheese and smile!

You don’t want to miss the monthly luncheon meeting on March 11 at Holiday Inn in Mentor. Photographer/Lake Communicators member Bob Barbian will be taking head shots of all members for the 2015 directory. Please allow a few minutes before or after the meeting to have your photo taken.

~ Diana L. Lewis, MBA


Welcome New Members

Carly Boyd
Hanahan & Hinton, LLC 
8570 Mentor Ave
Mentor, Ohio 44060
Phone: 440-255-7711
Trademark Specialist
cboyd@rghk.com

Brett Fraser
Vice President
Fraser Video Productions
368 Blackbrook Rd. Ste. 300
Painesville, Ohio 44077
Phone: 440-392-9307
Fax: 440-392-9311
brett@fraservideo.com

Michelle Kolk
New Media & Marketing Coordinator
Lake Erie College
391 W Washington St
Painesville, Ohio 44077
Phone: 330-815-0567
mkolk@lec.edu

Hannah MacIntyre
Communications Coordinator
Leadership Lake County
391 W. Washington St. – College Hall #216
Painesville OH 44077
Phone: 440-352-7520
Fax: 440-352-7530
hmacintyre@leadershiplc.org

Hannah MacIntyre is the communications coordinator at Leadership Lake County, located in Painesville. She is responsible for managing data for their five programs, developing and managing social media, and updating Leadership Lake County’s website.

Leadership Lake County seeks to develop present and future leaders to become committed to social, economic and civic excellence. Participants in the five programs range from established professionals to college students, to juniors in high school, and 6th and 7th graders. It is a private non-profit offering highly interactive programs in community based settings.

Jim McClintock
Sales
Company 119
115 Wilson Mills Road, Suite 4
Chardon, Ohio 44024
Phone: 440-364-6675
jim@company119.com

Levente Toth
Webmaster/Marketing Assistant
Lake County YMCA
933 Mentor Ave.
Painesville, Ohio 44077
Phone: 440-352-3303
ltoth@lakecountyymca.org


Be Recognized. Be a Meeting Sponsor.

Lake Communicators offers meeting sponsorship opportunities for $50. Sponsorship for both businesses and freelancers includes:

  • Recognition (with your company logo) in the VOICE eNewsletter/online
  • One free lunch ticket
  • Recognition in announcements
  • Opportunity to share information about your company for two minutes during the lunch meeting
  • Promotional table for your marketing materials during the lunch meeting

Contact Annemarie Donnelly, annemariedonnelly1@gmail.com, 440-343-2731 or Tom Ruffner, truff65@sbcglobal.net, 440-527-4841.


Save the date – special event June 25
5 Essentials to Epic Content Marketing for Business

Joe Pulizzi
Joe Pulizzi

Joe Pulizzi, founder of the Content Marketing Institute, will review the latest content marketing research and then dive into five critical essentials for all marketers to follow in 2015.

Our usual June meeting will be supplanted by a joint meeting with the Willoughby Western Lake County Chamber of Commerce on Thursday, June 25, 11:30-1, place TBA.


Subscribe to VOICE…

Submissions for the April newsletter are due Wednesday, March 18. 

 

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