In This Issue:
- June 25 Meeting: Content Marketing with Joe Pulizzi
- From the President
- Consider SEO While Redesigning Your Website
- Dates to Remember
- Welcome to New Members
- Call for Volunteers
- September CMW
NOTE: THURSDAY, NOT WEDNESDAY MEETING THIS MONTH
Thursday, June 25, 2015 Luncheon at La-Vera Party Center (32200 Chardon Road, Willoughby Hills): “Five Essentials to Epic Content Marketing for Business”
On June 25 Joe Pulizzi, founder of the Content Marketing Institute, will review the latest content marketing research and then dive into five critical essentials for all marketers to follow in 2015. Members $25; nonmembers $35.
Please register by noon on Monday, June 22.
Co-Hosted with the Willoughby Western Lake County Chamber of Commerce at the La-Vera Party Center, 32200 Chardon Road in Willoughby Hills (map).
- Setting up the proper goals for content marketing.
- Creating a content marketing mission statement to drive your business.
- Focusing on subscribers over likes and fans.
- Developing an influencer program to drive your subscriptions.
- Jump-starting your content marketing program with partnerships.
Joe Pulizzi is first and foremost a content marketing/social media evangelist. He began using the term “content marketing” back in 2001. He’s the founder of the Content Marketing Institute (CMI), the leading content marketing educational resource for enterprise brands, recognized as the fastest growing business media company by Inc. Magazine in 2013. CMI is responsible for producing Content Marketing World, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Petco, LinkedIn, SAP and many others. Joe is the winner of the 2014 John Caldwell Lifetime Achievement Award from the Content Council.
Joe not only writes one of the most influential content marketing blogs in the world, he writes a column for Entrepreneur.com and LinkedIn. You can listen his podcast, “This Old Marketing” and find him on Twitter @JoePulizzi. If you ever meet him in person, he’ll be wearing orange.
Thank You to Torva Local for sponsoring this event!
From the President
As we approach the halfway mark of our year I’d like to personally thank the APEX team chaired by both Annemarie Donnelly and Laura Lytle. (And congrats to Laura on your new baby girl Emma.)
The entire team made this event the best ever.
Our next luncheon, on June 25, joining the Willoughby Western Lake County Chamber, will be a true collective effort and should go a long way in interacting with the Chamber membership and telling our story.
Following the June luncheon we will take our normal two-month break for lunch meetings. But, for the socialites, we will have an evening food and fun event at the Fairport Harbor Lighthouse and Marine Museum in August. In addition we are planning a half-day seminar in September.
Look for more information to come as we top off our first half.
~ Tom Ruffner
Consider SEO While Redesigning Your Website
With all of the moving pieces that go into a website redesign, it’s easy to overlook search engine optimization best practices. That’s why Lake Communicators member company Blackbird Interactive created the 10 SEO “Must-Dos” For Your Website Redesign. Get the free ebook.
Here’s an excerpt:
“It’s a new era for SEO, an era where you can no longer keyword-stuff your way to search ranking success. Nowadays, if Google finds out that you are blatantly overusing (or hiding) keywords on your site, your credibility (and rankings) could take a serious hit. However, this doesn’t mean that keywords are totally irrelevant. In fact, if you’re doing what Google wants you to do (creating high-quality content), keywords will work their way naturally into your website’s pages.”
~ Pat Walsh
Dates to Remember
Evening social at Fairport Harbor Lighthouse and Marine Museum
Digital Marketing Seminar
Welcome to New Members
The Lake County Visitors Bureau is an independent, non-profit organization dedicated to promoting all the great activities and sights that Lake County has to offer, as well as driving tourism into Lake County. Funding is generated through a 501c6 Lake County hotel/motel occupancy tax.
As the Social Media Specialist and Community Engagement Associate, Danielle focuses on a variety of advertising efforts, promotional activities (contests, giveaways, newsletters, etc.) public relations and social media (Facebook, Twitter, Instagram, etc.). A Lake County native, Danielle holds a BA in Communication from Mercyhurst University.
The mission of the Lake County Development Council is to raise awareness of economic issues and initiate a process to address problems and opportunities impacting Lake County business conditions. The annual Economic Forum Breakfast, hosted in October, is one example of their dedication to this mission. The LCDC is proud to play a vital part in the various stages of many successful Lake County projects and organizations.
Joy was appointed to the newly developed position of Social Media Director while still a full-time student. She is earning her bachelors of science degree in management and leadership with a minor in marketing through Franklin University. Joy is also a proud graduate of the 2014 Leadership Lake County Collegiate Program. She considers herself a life-long learner with strong curiosities towards the behavioral sciences, specifically human communication.
Call for Volunteers – Greater Cleveland Beekeepers Association
We have an opportunity to help the Greater Cleveland Beekeepers Association develop material to promote good habitat for bees and other pollinators. Specifically, GCBA can use a brochure to distribute at tabled events, libraries, parks, etc. A graphic designer and a writer can really help develop this project.
Please contact newbie beekeeper Kathy Smith if you are interested!
Content Marketing World September 8-11
Heads up on the premier seminar for content marketing. Content Marketing World is the one event where you can learn and network with the best and brightest in the content marketing industry. You’ll leave with all the materials you need to take a content marketing strategy back to your team – and – to implement a content marketing plan that will grow your business and inspire your audience.
Enjoy more than 80 sessions presented by the leading brand marketers from around the world covering strategy, integration, measurement and more new ideas than you can shake an orange stick at. Oscar-nominated actor, author and business motivator John Cleese will be a keynote speaker.
Use discount code MEDIA100 and save $100 on your registration! Register today…
Submissions for the August newsletter are due Wednesday, July 15.