NOTE TEMPORARY NEW LOCATION
WEDNESDAY FEBRUARY 11 LUNCHEON at Skye Bistro in Mentor: “Start with Why”
Learn how to set yourself apart from the competition and allow potential and repeat customers to buy from you. Learn the “Why” of marketing your company based on your core values and important principles for small businesses.
“Any person or organization can explain what it does; some can explain how they do it; but few can clearly articulate Why. Why is not money or profit; those are always results,” writes Sinek.
“Those who start with Why never manipulate… they inspire. And people follow them, follow their organizations, and buy their products – not because they have to. They follow because they want to.”
The meeting will be held Wednesday, February 11 from 11:45-1 at a new location at Skye Bistro, 8434 Mentor Avenue, Mentor, OH 44060 in their lower banquet room. (Since Dino’s has closed, we are trying out new locations.) Networking starts at 11:45am; lunch and program is from 12 noon to 1pm.
From the President
Welcome back winter. Brrrrrr. Us northern cold-blooded people really dig in for the season with honest hard work. No sunning, surfing or goofing off. So, before you get snowed in, stop in at the next lunch meeting and start where you left off last year with good friends, time away from the office, and – you may learn a few new tricks based on Larry Lamphier’s Feb. 11 presentation.
Since we are still in search of a 2015 regular lunch meeting place we’ll be at Skye Restaurant in Mentor.
In March we’ll be back at Dino’s at Pine Ridge Country Club, in Wickliffe, so get there early for your free portrait setting taken by Bob Barbian.
Don’t forget to fill out the short survey you receive in your email and help us plan the rest of the year. Check your inbox from January 23!
2015 APEX Awards
We’re making the 10th Annual APEX AWARDS a Night to Remember! The 2015 APEX Awards Call for Entries is being mailed in February. If you know a company or freelance marketing professional that does great work and should receive the Call for Entries, contact Apex chairs Laura Lytle or Annemarie Donnelly to ensure they receive the awards details.
Save the date, Wednesday, May 20 at Mooreland Mansion, Lakeland Community College – tentatively 6pm cocktails, 7pm awards. And yes, the Apex Awards is replacing the regular May luncheon.
Help Marketing-Bound College Students
The Student Relations Committee is seeking members to help encourage college students to get involved with Lake Communicators. If interested in helping coordinate communications with local students, contact Laura Lytle.
Say cheese and smile!
You don’t want to miss the monthly luncheon meeting on March 11, 2015 at Pine Ridge Country Club in Wickliffe. Photographer/Lake Communicators member Bob Barbian will be taking head shots of all members for the 2015 directory. Please allow a few minutes before or after the meeting to have your photo taken.
To be included in the directory, membership dues must be paid no later than February 28, 2015. If you have not yet paid your dues, please do so today.
– Diana L. Lewis, MBA
Does your company offer internships?
In a new effort to better serve college students in our community, Lake Communicators Student Relations Committee would like to help you get the word out about your internship program by posting a brief description and contact information for students to contact you through our website.
If you currently offer an internship program or plan to during 2015, please send Laura Lytle a brief description of your company’s program and any qualifications for students to apply along with best contact for students to reach you.
We will be posting this information on the new Lake Communicators website in the coming months and will also be advising students and college advisors of this new resource.
Welcome to New Member John Gagnon
John Gagnon has 30 years experience in art/design/print and mailing. He represents SP Mount Printing, a nearly 150-year-old company that continues to invest in the latest technology, equipment and skilled professionals.
John is a resident of Lake County, where he and his wife raised four wonderful kids. In his spare time he enjoys being involved in the many activities that come with having four children, plus anything that has to do with plants and music.
Save the date – special event June 25
5 Essentials to Epic Content Marketing for Business
Save the date! Joe Pulizzi, founder of the Content Marketing Institute, will review the latest content marketing research and then dive into five critical essentials for all marketers to follow in 2015.
Our usual June meeting will be supplanted by a joint meeting with the Willoughby Western Lake County Chamber of Commerce on Thursday, June 25, 11:30-1, place TBA.
Submissions for the March newsletter are due Wednesday, March 18.