The Executive Head Shot with a Twist

by Tom Szabo

Over the years, I developed a professional relationship with business owner Kordell Norton. That relationship has turned into a great personal relationship. I’m pleased to call him my friend. Kordell is a recognized sales, marketing, and motivational speaker. He is known as an “out-of-the-box thinker.”

Kordell Norton
Kordell Norton: sales, marketing speaker and out-of-the-box thinker.

As a motivational speaker, Kordell uses a lot of props and storytelling to support his presentations. This has become part of his brand. If you view his website, you won’t notice stock images. He relies on promoting his business by promoting himself. He is the product.

Kordell Norton
Head shot of speaker with dry markers as props.

For the next version of his website, Kordell wanted to update his photo portfolio. So he called me to schedule another sitting. As we talked, he described the type of shots he wanted. It became apparent that he put a lot of thought into his list. I could see how he was continuing to build his brand.

Kordell Norton
Kordell, a bit more relaxed.

One of his clients described him as watching popcorn pop without the lid. That’s a pretty good visual – wouldn’t you agree? So Kordell decided to incorporate “popcorn” into his brand. It sounds like one of the popcorn images will make it on his business card.

Kordell: like watching popcorn popping without the lid.
Kordell: like watching popcorn popping without the lid.

So if you’re like many of us small business owners, you realize that you are the product. Give some thought about to how you market yourself. How are you building your brand? Does your photo portfolio support your brand? Maybe my friend Kordell can give you some inspiration. Check him out at kordellnorton.com.