August 2015 VOICE

In This Issue:

NOTE TUESDAY, NOT WEDNESDAY MEETING THIS MONTH
Tuesday, August 11, 2015 Evening Social at Fairport Harbor Lighthouse & Marine Museum

Fairport Harbor Lighthouse and Marine MuseumEnjoy heavy hors d’oeuvres, a glass of wine or beer, and of course, full admission to this delightful museum! We’ll have chairs outside overlooking Lake Erie, and lots of lively conversation as usual. Friends and spouses are welcome, too! Tickets: $20 (both members and nonmembers).

Please register by 5 p.m. Friday, August 7.

  • View from the top of the lighthouse overlooking Lake Erie and Northeast Ohio
  • Explore the Maritime Museum (formerly the light keepers house)
  • Learn the history of Fairport Harbor
  • Enter the actual pilothouse of a former Great Lakes carrier, Frotenac
  • Hear the story behind the Ghost Channel’s episode about the “Ghost Cat” of the Fairport lighthouse.

Cost: $20 for members and nonmembers
Time: 5:30-7:30 p.m.
Where: Lighthouse Museum, 129 Second Street, Fairport Harbor 44077 (map)

Make reservation…


From the President

Tom Ruffner
Tom Ruffner

What’s better than being recognized by your peers?Just ask these folks who entered and won the top two prizes at our 10th Annual Lake Communicators APEX Awards.

Creative Director and Designer Renee Boronka won the “Best of Show – Print” for her Cleveland Museum of Natural History Calendar. Lake Communicators member Vedda Printing represented by Stacey Eshelman printed the winning entry.

The “Best of Show – Digital” went to Blackbird Interactive whose client was Blue Star Design for Flierstyler.com. Blackbird’s Pat Walsh was creative director and designer, and developers were Justin Greer and Julia Briggs.

But wait, there’s more. All of the winning entries and their teams are now individually recognized on the Lake Communicators website and will show up in search engines. Just another benefit of belonging to Lake Communicators.

Don’t miss out on the APEX competition next year and take the opportunity to show us your best stuff.

– Tom Ruffner


Dates to Remember

August 11, 5:30-7:30 p.m.
Evening Social at Fairport Harbor Lighthouse and Marine Museum

September 16,  8:30-noon
Digital Marketing Seminar at Lakeland Community College Holden Center


Welcome to New Members

Matt Keough
Matt Keough

Matt Keough
Owner
Bright Kestrel Ltd.
PO Box 752
Willoughby OH 44096-0752
Phone: 440-227-5151
matt.keough@brightkestrel.com
www.brightkestrel.com

Matt Keough is the founder and sole proprietor of Bright Kestrel, Ltd. A lifelong resident of Lake County, his passion is helping small businesses and non-profits make smart decisions about improving their digital marketing. Keough has written guest blogs for Crain’s Cleveland Business about digital marketing and was a presenter at MAGNET’s [M]Power Manufacturing Assembly.

Previously, Keough spent nine 9 years at Fathom, an analytics and digital marketing agency in Valley View. Earlier, Keough was a marketing manager at a manufacturing services firm in Painesville.

Kerry Keyes
Communications Specialist
Laketran
555 Lakeshore Blvd.
Painesville OH 44077
Phone: 440-350-1008
kkeyes@laketran.com
www.laketran.com

Kate Miller
Area Director of Marketing & Business Development
Great Lakes Mall
7850 Mentor Ave. Ste. 250
Mentor OH 44060
Phone: 440-255-8932
katemiller@simon.com
www.ShopGreatLakesMall.com

Frank Vaccariello
Frank Vaccariello

Frank Vaccariello
Electronic Marketing & Communication Specialist
EYE Lighting International
9150 Hendricks Road
Mentor OH 44060
Phone: 440-358-4756
frank.vaccariello@eyelighting.com
www.eyelighting.com

I have been part of the electronic communication industry since 1982 – radio/video production/web presence. Currently I am responsible for the web presence of EYE Lighting International and its three divisions: a commercial/industrial/utility lighting company, a material and solar testing equipment company and an indoor home horticulture lighting company.

I also work with small business owners in the northeast Ohio area to help them create and implement new online communication plans.

Maria Vitale
Maria Vitale

Maria Vitale
PR Coordinator
Breckenridge Village
36851 Ridge Rd
Willoughby OH 44094
Phone: 440-954-8362
mvitale@breckenridgevillage.oprs.org
www.breckenridgeohio.org

Maria is the new public relations coordinator at Breckenridge Village. She is responsible for managing the social media sites and creating valuable content to reach prospective and present residents and their families. Maria works closely with the marketing department on communication, promotion, and sales for their non-profit retirement community.


Analyze Channels, Provide Real Information
Content Marketer Joe Pulizzi Shares Tips at Joint June Meeting

By Kristi Ward

Joe Pulizzi
Joe Pulizzi

When a guru shares his top secrets, it’s best to listen, take notes and get all the information you can.

So when content marketing guru Joe Pulizzi shared his “Five Essentials to Epic Content Marketing for Business” at last month’s joint Lake Communicators/Willoughby Western Reserve Chamber of Commerce meeting, I listened attentively and scribbled furiously.

We all want our blog posts, e-zines, white papers, posts, pins and tweets to reach our audiences and produce meaningful, measurable results.

Thankfully, Pulizzi showed us how to pull the myriad of content and social media pieces/parts together into well-oiled content marketing machines that get results.

Read the article…

Kristi Ward is a Lake Communicators member and principal of Kristi Ward Communications, a public relations and marketing service based in Euclid.


September 16 – Digital Marketing Seminar presented by Lake Communicators

In this digital age it’s important for people in marketing and public relations to stay current. Unfortunately, the target keeps moving!

Four local companies will present a seminar at Holden Center, Lakeland Community College from 8:30 a.m. to noon on Wednesday, September 16. This event will focus on keeping you current on all things digital.

  • Find out the latest in SEO techniques and what to do to keep your website current for 2015.
  • Learn from an expert the techniques to deliver an effective social media campaign.
  • Find out how to use digital advertising to best advantage.
  • And more . . .

This seminar is essential for any marketing pro. See you in September.

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