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Marketing and Communications Events

Apex Awards

2014 Lake Communicators Apex Awards

Banners and Popups

Gold - Lake Metroparks

Fall Hikes at Lake Metroparks

Creative Director, Art Director, Designer
Meredith Nicoletti

 

 


Award to Lake Metroparks for online banner campaign

Interactive

Gold - Company 119

Video Based Scheduler

Client
Nature Stone

Creative Director, Designer
Christian Klein

Art Director
Nathan Winne

Photographer
Mike Wilkes

Copywriter
Karen Kalis
Lead Developer
Nick Rhodes

Award to Company 119 for Video Based Scheduler

Eblasts

Gold - Company 119

The Garden Continuum - "Outdoor Beauty on your Digital Screen"

Client:
The Garden Continuum

Creative Director, Art Director
Nathan Winne

Copywriter
Karen Kalis


Award to Co. 119 for Garden Continuum

Silver - Lake Metroparks

Lake Metroparks Day Camps

Creative Director, Art Director, Designer
Meredith Nicoletti

 

 


Award to Lake Metroparks for Newsletter design

Social Media

Gold - Lake County Visitors Bureau

Lake County Visitors Bureau Social Media

Written Objective: For 2013, we wanted to focus on engagement with our followers, as well as increasing our loyal fan base.  We are proud to say that over the course of the year, we were able to increase our Facebook Likes by 3,200 people, our Twitter gained an additional 400 Followers, our Pinterest added 210 Followers, and our Instagram increased drastically with 85 new Subscribers.  Overall, we increased our social media loyalty by 98.6%.

2013 has proved to be an engaging and exciting year.  On YouTube, our video featuring a ride in Sentimental Journey, a restored B-17 in honor of the Lost Nation Airport Gathering of Eagles Show, received 815 views, a Lake County Visitors Bureau record.  For our engagement efforts on Facebook, we received a thank you letter from the National Park Service at James A Garfield National Historic Site for helping them achieve their goal of 1,000 page likes.  Our partnership and event creation of #VisitLakeCoExhibit, an Instagram Photo Exhibit, grew our Instagram presence by over 1,000% and allowed us to reach a potential 10,000 visitors to Holden Arboretum in September.  We launched our GeoTour, the 23rd in the world, and reached over 15,000 people with over 1,000 visits throughout Lake County. We created a Guest Blogger program to increase our diversity and engagement in our blog, and we joined forces with Cool Cleveland to promote our blog and events calendar.  We were proactive with industry changes and created our own mobile app in-house that is available on iOS and Google Play.  At our Annual Meeting, we presented our first Community Ambassador Award to Sally Kennedy, Guest Blogger and Lake County restaurant explorer extraordinaire. We were able to have 5 press releases published, 3 radio interviews, and one eastern United States article written about our social media efforts throughout the year.

Social Media Specialist
Elizabeth Connor

 

 


Award to Lake County Visitors Bureau for Social Media
 
 

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