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Marketing and Communications Events

Apex Awards

2014 Lake Communicators Apex Awards

Mixed Media Campaigns

Gold - Lake County YMCA

Our Cause / Annual Meeting

Creative Director, Art Director, Designer
Davis Saifman

Photographer
Bob Zyromski

Copywriter
Laura Lytle

Printer
John Platko, Xpress Printing
Videographer
Dick Fraser, Fraser Video
Other
Ante Logarusic

Mixed Media award to YMCA

Silver - Laketran

Seniors on the Go

Written Objective: Seniors deserve options to be able to age with dignity and maintain independence safely.   The decision to no longer drive is a life changing milestone for both the aging senior and their caregiver.  Laketran designed the Seniors on the Go program to increase public awareness of Laketran services for families in Lake County that need transportation options for seniors and provide an opportunity to begin the discussion.

Creative Director, Copywriter
Julia Schick

Art Director, Designer, Photographer
Ante Logarusic

Printer
Xpress Printing

Video Production
Dick Fraser, Fraser Video
   

Mixed media award to Laketran

Bronze - Spirit Media

Artistry that changes lives

Written Objective: We needed to differentiate the client from other plastic surgeons. we created a new tag line.  we use actual patients - real people, not professional models and tell their stories. We redid and relaunched the website.  we used print, radio and social media.

Creative Director, Copyright
Ray Somich

Art Director
Jonathan Somich, Imagolutions

Website Design
Digital Limelight Media

Photographer
Michael Wilkes Photography
   

Mixed media award to Spirit Media

Bronze - EYE Hortilux

EYE Hortilux 600W BLUE Campaign

Written Objective: EYE Hortilux is a brand of Home Hobby Grow Lamps. The 600W BLUE is a type of lamp designed to mimic the light of the Sun. The objective of the 600W BLUE Campaign was to generate as much excitement about the product prior to its avaialbility. With that, we created the "She's Ready, Are You?" Campaign. It featured an attractive young lady (the largest demographic in this segment is 18-35 yr. old males), who appeared in our trade publications, video, web site, P.O.P. displays, social media, click ads, and e-mail campaigns. The goal was to sell out completely all inventory within the first month of availability; we achieved this goal (and went on back order for the next three months!). All print ads directed readers to our web site, videos and social media sites; click ads directed to our social media and videos; social media directed viewers to our web site and videos; and P.O.P. posters were distributed to retail stores. Each followed the basic theme: Are You Ready? Two videos were produced, the first, a promotional video, featuring the BLUE Girl. The second featured EYE Hortilux personnel, showing the first of the BLUE products running down the assembly line. The assembly line video was released just days before the first lamps shipped into retail stores and created tremendous response.

Creative Director, Art Director, Copywriter
Mark Thomas

Designer
Sherri Konick

Photographer
TRG Reality Studios

Printer
Duke Printing
Developers
Aztec Web Developers
 

Mixed media award to Eye Lighting
 
 

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