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Marketing and Communications Events

Apex Awards

2014 Lake Communicators Apex Awards

Campaign

Silver - Villa Beach Communications

Vote for Laketran

Client
Laketran

Creative Director, Copywriter
Vanessa Tey Iosue

Designer
Doug Karn

Photographer
Ante Logarusic
Printer
Vedda Printing
 

Laketran Campaign for Issue 2

Single

Gold - Lake Metroparks

Pete's Pond Preserve: Explore a Suburban Oasis Postcard

When Lake Metroparks opened Pete's Pond Preserve in September 2012, we wanted to promote the opening to neighbors. We decided to print an oversized postcard that would contain educational information about the property and would also provide directions to the new park. An oversized postcard was deemed a good fit for this promotion because it allowed us to grab people's attention in a cost-effective manner all while providing a lot of information about the property. Feedback on the piece has been extremely positive and we plan to use this format for future events.

Postcards were sent to area public officials, donors and special friends of Lake Metroparks as well as all households within ½ mile of the park. We used Every Door Direct Mail (EDDM) that allowed us to target specific postal routes and deliver to every address on those routes. The program allowed us to send to a large number of neighbors at a greatly reduced rate (14.2 cents per piece). We were the first organization/business in the area to participate in the EDDM program.

Creative Directors
Meredith Nicoletti, Sharon Metzung

Art Director, Designer
Meredith Nicoletti

Copywriters
Palagyi, Vince Urbanski, Sharon Sharpnack, Sharon Metzung


Lake Metroparks: Pete's Pond Preserve Direct Mail Campaign
 
 

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