Tom Brick, associate vice president at McKinney Advertising & Public Relations in Cleveland, will present “Six Key Factors that Set Apart Business-to-Business (B2B) and Consumer Marketing” at the September Lake Communicators luncheon.

In this presentation, he will discuss the unique similarities and differences between consumer and B2B marketing communications from the audience they target to the mediums they use.

Tom provides account management for several of McKinney’s key clients as well as directing new business development activities in both the forprofit and nonprofit sectors.

Join Lake Communicators on a tour of Ideastream studios in Cleveland Oct. 11 in place of our regular lunch meeting. We will leave Comfort Inn parking lot at 11:45 a.m.

We also are looking for members with larger vehicles who can accomodate a few members; drivers will be reimbursed for their gas money.

A box lunch from Mike’s Kitchen will be served in the studio cafeteria where we will begin an hour-long tour of Cleveland’s Ideastream TV (WVIZ/PBS) and Radio (90.3 WCPN) studios.

Ideastream is a public service, multiple-media organization with a mission to strengthen our communities by providing distinctive, thought provoking programs and services that enlighten, inspire, educate and entertain.

We will return to the Comfort Inn at 2 p.m.

Liz holds a bachelor of fine arts degree in theatre from Lake Erie College and is completing her M.A. at Kent State University.

A serious outdoor person, Liz adores her Irish Wolfhounds, beloved cats, all horses (riding and driving), gardening, bicycling, and her family and friends.

You can reach Liz at 440-352-3166 or lwozniak@uwlc.org.

Ray Somich is president and general manager of WELW Radio AM 1330 in Eastlake. In the past, Ray has been involved in several businesses, including lawn and garden equipment, a restaurant, property management, software programming and computer hardware.

Under Ray’s direction, WELW has become one of the largest independent radio stations in Northeast Ohio. Ray also is founder of Spirit Media, a full-service advertising agency.

Ray emcees and keynotes many local events, is a United Way board member and is active in his church. He is a Rotarian and is a Willoughby Hills councilman.

He and his wife Mary Jo of 28 years have four grown children. He enjoys writing, singing and playing drums in a local band and following professional sports.

Ray can be reached at 440-946-1330 or rays@welw.com.

including wine from Debonné Vineyards in Madison.

In addition to an entertaining awards ceremony featuring winning work from Lake County marketing communications professionals and Lake Communicators members, attendees will have a chance to share their ideas and anticipation.

Winning work will be shown from all of the 16 categories, including the coveted News-Herald Public Information Award.

“The Apex Awards ceremony is a wonderful and fun time for marketing communications professionals to get together, eat, drink, and share their excitement about the great work that has been done,” said Diana Lewis, Lake Communicators member and past-president. “I can hardly wait to see what projects win this year!”

Remember you can’t win, if you don’t enter and the final entry deadline is quickly approaching.

Questions or comments? Please contact Jerie Green at jgreen@lakenetwork.net or 440-975-9580. 

Monthly Meetings
Membership meetings are held the second Wednesday of each month at the Comfort Inn & Conference Center, 7701 Reynolds Road, just south of Rt. 2. Lunch meetings are held from 11:45 a.m. to 1 p.m. and include networking and a half hour program. Breakfast meetings are held from 7:45 to 9 a.m. Guests are always welcome.

Advance reservations are required by replying to Shirley Wolfe's e-mail at wolfeshirley@yahoo.com or by calling Diana Lewis at (440) 255-8932 by the Friday prior to the meeting. You may send a substitute; no-shows will be billed. Members $10, guests $15.