2009 Lake Communicators APEX Awards
Overview | Categories | Questions?
Celebrating our 27th year, Lake Communicators is a Lake County-based organization for those in the marketing communication fields in Northeast Ohio. The professionals in this group actively promote and encourage responsible, creative, professional public relations and marketing efforts. The organization also provides opportunities throughout the year for the professional betterment of its members.
Deadline for entries: Sept. 21, 2009
Earlybird deadline: Aug. 21, 2009
Annual Apex Awards Ceremony: Nov. 11, 2009
Sign up and pay online (using Paypal), or you can download the Entry Form and print out your entry forms to mail in or drop off. The Call for Entries PDF also includes all information on categories, dates and locations.
Eligibility
The Apex Award recognizes professionals in the communications industry affiliated with Lake Communicators and Lake County, Ohio. Eligibility is extended to companies, organizations, freelancers, and individuals who live in, work in, and/or provide services to clients in Lake, Geauga or Ashtabula counties. Entries must have been produced between August 1, 2008 and July 31, 2009 to be considered.
Categories
Competition is open to professionals in several categories in public relations, advertising, and other communications elements, with appropriate sub-categories within each area.
Prizes
Apex Awards 2009 Judges are seasoned communications professionals from the area and are not affiliated with Lake Communicators. Judging is independent of Lake Communicators.
Lake Communicators encourages all eligible organizations, businesses, and freelancers to share in the spirit of competition and in the celebration of the marketing and communications professional among fellow peers in Northeast Ohio.
PUBLIC RELATIONS
Public Relations Programs
Community Relations
Programs that seek support, cooperation or improved relations with people or organizations
Internal Communications
Programs targeted to special publics directly allied with an organization (i.e. employees, members, affiliated dealers or franchisees)
Public Relations Projects
Newsletters
Publications released periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives. Submit minimum of three.
Annual Reports
Press Kits/Media Kits
News releases, photographs and other background information compiled for an organization, product or issue.
Public Service Announcements (PSAs)
Print – Local/National
Radio – Local/National :30 sec and :60 sec
Television – Local/National :30 sec and :60 sec
Feature Story
Submit text of feature article, written by the practitioner, and submitted. Include documentation of publication and placement.
Video/Film
Corporate image, training, travel, documentary, government relations, etc.
MARKETING
Corporate Identity
Stationery, package design, logo, signage, vehicle graphics
Marketing Consumer Products or Services
Programs designed to introduce or promote a product or service to a consumer audience
Marketing Business to Business
Programs designed to introduce or promote products or services to a business audience
ADVERTISING
Mixed Media Campaign
Cross media campaign (Two or more mediums)
Collateral
Brochure, poster, special event material, capabilities brochure
Direct Marketing
Political campaign, direct mail campaign, specialty-advertising pieces, and outdoor billboards
Print Advertising
Single ad or a series of ads or inserts: newspaper, consumer or business-to-business publications
Radio
Local, regional, national: self-promotion and advertising :30 sec and :60 sec
Sales Promotion
Sales presentations, catalogues, sales kits, product information, menus, campaigns, packaging, point of purchase items, trade show exhibits, and audio/visual sales presentations
Publications (submit more than one issue if possible)
- Magazines
- Newspapers
TV Commercials – Television commercials :30 sec and :60 sec
Video Programs/News – Infomercial, education, political, documentary, music video, etc.
ELEMENTS
Illustration
Commercial Photography
Advertising, promotion, display, journalism, sports, still, landscape, portrait
Fine Art Photography
Writing - Commercial
Copywriting, collateral writing, feature story, white paper, editorial
Animation
ELECTRONIC MEDIA
Online Advertising
Banners, pop-ups, e-newsletters, online ad campaigns, interactive media (including CDs, DVDs and Flash animations)
Web Site
Web site development and design
QUESTIONS?
Email Cait Anastis at canastis@holdenarb.org or call 440-602-3828.
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