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A monthly publication for members of Lake Communicators
November 2005

November 9th Lunch Meeting
Crisis Communications: Managing the Media

IN THIS ISSUE

Holiday party replaces
December meeting

Kathy Walker redesigns the
web site
Don't forget to vote for new
board members
Lake County Apex winners

If you are responsible for handling a crisis, or if
you’ve ever been interviewed by a newspaper or
television reporter and were more than slightly
disappointed by the resulting story, then you won't want to miss the November meeting. “Bruce Hennes is both a crisis communication practitioner as well as a professional lecturer, so

This lunch meeting is from 11:30-1:30.
Lunch will be served promptly at 11:45.

his presentation is not only animated and engaging, it’s also extremely helpful,” said Kathie Pohl, who attended a similar presentation last January with fellow member, Barb Snow.

Bruce Hennes is president of Hennes Communications, a crisis communications, media training, media relations and litigation communications firm based in Cleveland. He counts among his current and former clients businesses such as The Northeast Ohio Regional Sewer District, The Greater Cleveland Regional Transit Authority, Avery-Dennison, NASA, Forest City Enterprises, The Westfield Group, and The Summit County Children’s Bureau.

Hennes is a Graduate Lecturer in Advanced
Communications/Media Relations for Public Officials in the Levin College of Urban Affairs at
Cleveland State University. He also is a member of the board of The Press Club of Cleveland and a

 

member of the Public Relations Society of America and frequently speaks before bar and trade associations across the United States.

Attendees will receive handouts including tips on
how to better prepare for the reporter’s interview and checklists that can be used prior to consenting to the interview. Video clips of case histories also will be shown.

With so much material to review, this will
be a 90-minute presentation. Plan on
arriving at 11:30 to register. Lunch will be
served beginning at 11:45, and Bruce’s
presentation will begin at noon, ending promptly at 1:30 p.m.

This special presentation is geared towards
anyone with limited experience facing the press;
however, even seasoned practitioners will find
Bruce’s review of the basics to be of value.
Reservations are due by Friday, November 4 by
calling Diana Lewis at (440) 255-8932 or emailing Shirley Wolfe at wolfeshirley@yahoo.com.

Lake County Business Expo
Wednesday, Nov. 9, 2005 · 11 a.m. - 6 p.m.
Radisson Hotel & Conference Center
Rt. 91 & Rt. 2, Eastlake, Ohio
FREE ADMISSION
Network · Financial Seminars · Door prizes
Light Refreshments
For more info:
www.lakebusinessjournal.com

 

[ top ]

LC Membership drive has new perks

Lake Communicators’ members will receive
their renewal invoices in November. Dues remain
at $100 for 2006; 2nd member from the same
business or organization may join for $25.00.
To be included in the 2006 Membership Directory,
dues must be paid by February 15, 2006.

New for 2006, Student Memberships will be
available for $25.00 as well as Associate Member-

 

ships. Applicants may apply to the board on an
individual basis. Associate members will be
charged a reduced membership rate for agreeing
to provide services not unlike an internship.

Questions? Contact Dick Fraser, membership
committee chair, at fraservp@sbcglobal.net
or 440-392-9307.

[ top ]

members’ briefs...

Business owners and executives share secrets of
success at monthly luncheons of the Lake County
Entrepreneur Club. Guest speakers are established business owners, corporate executives and successful entrepreneurs with a track record of interesting history to share. Meetings are held once a month from 11:30 to 1:00 at LaMalfa Party Center on

 

Heisley Road, Mentor. Lunch cost is $15 per
member and $20.00 for a guest who are welcome twice. Dianne Myers, president of Marketing With Vision, is VP-Public Relations for the group, 440-205-1592. For more info, contact John Bogert, president of the club at 440-946-8850 or jbcpa@sbcglobal.net.

[ top ]
welcome new members...

Kim Miller, publisher, Today’s Family
Magazine
; P.O. Box 7316, Eastlake OH 44097
Phone: 440-953-2999
Email: kmilleroh@sbcglobal.net.

 

Ernst Weninger, regional marketing for
University Hospitals, 6210 Colleen Drive,
Concord OH 44077; Phone: 440-639-1833
Email: efweninger@sbcglobal.net

[ top ]

Holiday party replaces regular December meeting

The holidays are approaching and so we have
decided to throw a party! Rather than hold a
regular lunch meeting in December, the funloving
Membership Committee has arranged a special Holiday After Hours for Wednesday, December 14th. Guests are welcome.

Our destination is The Cabin on Lakeshore Boulevard in Willowick from 5:30 to 7:30 p.m. The cost is $10 and applies to members and nonmembers. This nominal fee will provide a bounty of delicious hors d’oeuvres. All beverages

 

will be on your own. There will also be door
prizes.

So, come to relax after work and mingle ... you
also might invite your marketing friends and
business associates and help increase membership. Who knows? Maybe there will even be a prize to the member who brings in the most new members. (Are you listening Dick Fraser?)

Reservations are required by December 9th by
calling Diana Lewis at 255-8932 or emailing
Shirley Wolfe at wolfeshirley@yahoo.com.

[ top ]    
Editor/designer positions filled for Voice news

Laura Freeman will become the next Voice
editor beginning with the Janaury, 2006 issue.
Laura is assistant editor of Lake County
Business Journal. Laura will assume the duties
of editor as well as graphic designer for the
Lake Communicators’ newsletter.

She may be contacted by e-mail at
lfreeman@lakenetwork.net or phone: 440-975-9580.

 

For the past two years, Erica Kosinski of
Lake County Council on Aging has been editor.
Tom Ruffner of Villa Beach Communications
has handled the graphic design and layout of the
newsletter while Jim Jones of Jones Printing
Services, Inc. has donated the printing and
mailing services have been provided by Shirley
Wolfe
of Jaye Wolfe Enterprises.

[ top ]    
Lake Communicators' website has new look

Lakenetwork LLC, a new website design
company in Willoughby, is now handling the Lake
Communicators’ website. Lakenetwork’s lead
designer, Kathy Walker, has redesigned the site
and given it an all-new look. Lake Communicators’
website may have a new look; however, the address remains the same. Check out the redesigned site today at www.lakecommunicators.com.

  Lakenetwork is made up of three veteran
marketing professionals, all members of Lake
Communicators. In addition to Walker, Jerie
Green
is president of Lakenetwork and Laura
Freeman
is manager. Lakenetwork LLC offers
professional, customer-oriented websites and
development services. For information on
Lakenetwork, call Jerie Green at 440-975-9580.
[ top ]    
Mark your ballot. It’s an election year

Enclosed with this newsletter is a ballot with a
slate of names for four available board positions.
Please vote, then bring this ballot to the
November 9th luncheon meeting. Or, if you
prefer, FAX it before November 9th to Kathie
Pohl at (440) 974-5710.

The slate of candidates includes:

Dick Fraser (Fraser Video Productions),
Judy Cerne (McKinney Advertising),

 

 
Barbara Snow (Mentor Public Library), and

Barbara Wiget (Big Brothers/Big Sisters).

Board members Kathie Pohl and Annemarie Donnelly have chosen not to run for another term so that other members have the opportunity to serve the organization. We have been assured that even though Kathie and Annemarie will not be on the board, they will remain involved.

[ top ]    
Lake County Apex Awards display super stuff!

The 2005 Lake County Apex Awards were presented Oct. 12 at the Fine Arts Association in Willoughby. Local marketing professionals answered the call for entries with their best work in tune with this year's theme, "Show Us Your Super Stuff."

Creative people, including graphic artists, website designers, photographers and copywriters showed up in their hightly polished boots and freshly dry-cleaned capes (or best business attire), for the awards ceremony.

Apex Awards were given in 15 categories, including illustration, photography, copywriting, publicity and special events, publications and collateral materials.

This is the first year Lake Communicators presented The News-Herald Public Information Award to honor the best individual, corporate or not-for-profit agency who produced a single piece or entire campaign with public information as its sole objective. Winners of this first-time award are Lake Metroparks and McKinney Advertising & Public Relations.

College and high school students in their junior or senior year were invited to submit entries free. Student awards were judged based on the merits of amateur efforts. Ashland University student Maria Iafelice of Wickliffe cam in first place for her graphic design piece titled "90,000."

Lake Communicators, an organization formed in 1981 for those in the advertising, publishing, graphic design, photography and public relations fields, sponsor the Apex Awards. Co-sponsors were the Fine Arts Association, Villa Beach Communications, Lakeland Community College, Xpedx Paper & Graphics, Duke Printing Mailing Solutions, the Lake County Business Journal, Thom Zahler Art Studios, The News-Herald and Jones Printing Services, Inc. Promotional art was created by Thom Zahler.

 

And the winners are:

Advertising:
First place: SiD Studios, Omnova ads
Second place: Walter Greene & Co., World Class/Breakthrough ads
Special recognition: Steris Corporation, Chameleon ad

Collateral:
First place / Best of Show: Walter Green & Co., The Enemy Within
Second place: Walter Greene & Co., Taking Flight
Special recognition: Villa Beach Communications,
New Student Orientation - John Carroll University; Laketran, Ride Guides

Copywriting:
First place: Effective Training & Communications, Inc., "Administrative Assistance" column in Government Video magazine (4 articles)

Corporate Identity:
First place: SiD Studios, Pierre's Smooth Churned Light
Second place: Marous Brothers Construction, Corporate Identity Package

Graphic Design:
First place: University Hospitals Health System,
MacDonald Women's Hospital Web Announcement
Second place: Walter Green & Co., Maltz Museum Grand Opening Gala
First place-student: Maria Iafelice, Ashland University student "90,000"

MultiMedia Advertising Campaign:
First place: University Hospitals Health System / Brown Memorial Hospital, The Ohio Bone & Joint Institute at UHHS Brown Memorial Hospital

Photography:
First place: Skip Trombetti, Night Patrol

Publications:
First place: Lake Erie College, Lake Erie Magazine-Summer 2005
Second place: Marous Brothers Construction, Structures Newsletter
Special recognition: Kaiser Permanente, Partners in Health
Special recognition: Villa Beach Communications, John Carroll University Magazine

Publicity Efforts/Special Events:
First place: Walter Greene & Co., This Will
Change the Way You Think
The News-Herald Public Information Award:
First place: Lake Metroparks, A Report to the
Community
Second place: McKinney Advertising & Public
Relations, Everybody Works Public Information
Campaign

Video/Audio:
First place: Auburn Career Center,
Discover Auburn
Second place: Fraser Video Productions, All Types
Special recognition: City of Mentor, BBC/Mentor
Channel Promo; Perry Public Schools,
Science Rocks (Children)


Website:
First place: Thom Zahler Art Studios,
www.thomz.com
Second place: Thom Zahler Art Studios, www.barbaraferrer.com

     
 

November 9th Lunch Speaker
Crisis Communications: Managing the Media
Bruce Hennes, president
Hennes Communications LLC

Bruce will provide a 90-minute presentation on how to better prepare for the reporter’s interview and checklists that may be used prior to consenting to the interview. Case history video clips also to be shown. Register at 11:30; Lunch served at 11:45; Presentation at Noon, concluding at 1:30 p.m. RSVP deadline: November 4th.

  Upcoming Speakers/Programs:  
 

December 14
Holiday Mixer at The Cabin in Willowick
5:30 to 7:30 PM

2006

January 11
Jerie Green, Lake County Business Journal & Lake Network, LLC
Hosting & Designing an Effective Web Site

February 8
Topic: TBA

 
December Voice copy deadline is Nov. 11th.
  Web design donated by Lakenetwork.net
(440) 975-9580.
 

Monthly Meetings
Membership meetings are held the second Wednesday of each month at the Comfort Inn & Conference Center, 7701 Reynolds Road, just south of Rt. 2. Lunch meetings are held from 11:45 a.m. to 1 p.m. and include networking and a half hour program. Breakfast meetings are held from 7:45 to 9 a.m. Guests are always welcome.

Advance reservations are required by replying to Shirley Wolfe's e-mail at wolfeshirley@yahoo.com or by calling Diana Lewis at (440) 255-8932 by the Friday prior to the meeting. You may send a substitute; no-shows will be billed. Members $10, guests $15.

Voice Newsletter:
Editor: Erica Kosinski,
Council on Aging .........................
(440) 205-8111
Design: Tom Ruffner,
Villa Beach Communications ...........
(440) 205-8111
Printing: James Jones, donated by
Jones Printing Service, Inc. ...........
(440) 946-7300
Mailing: Shirley Wolfe,
Jaye Wolfe Enterprises ................
(440) 946-9919
Board Minutes: Jessica Raymond
United Way of Lake County ...........
(440) 639-1149

 

There is no reason anyone would want a computer in their home.”
— Ken Olson, president, chairman
and founder of Digital Equipment Corp., 1977

 

 
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P.O. Box 1344
Mentor, Ohio 44061-1344
(440) 392-9307