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New Year Brings New Meeting Location
The 2012 luncheon meetings will now be held at Dino’s Restaurant in Willoughby at the intersection of Interstate 90 and State Route 306.
We look forward to seeing you at our new meeting location on Wednesday, January 11!
Address: 4145 State Route 306, Willoughby Map
A Note from the President
Dear Members:
I’d like to take this opportunity to thank everyone for allowing me to serve as the President of Lake Communicators. I have been fortunate to work with a wonderful Board of Directors, consisting of Laura Hoffman, Erica Kosinski, Laura Lytle, Nancy McArthur, Tom Ruffner, Julia Schick, John Venen
and Wanda Wareham.
I am proud to be a member of Lake Communicators, an organization that I believe provides valuable services and opportunities to professionals in the advertising, marketing, public relations and related fields.
I look forward to serving on the board as immediate past president and welcome new board members: Dianne McDermott, Ed Mayer, Tom Szabo and Dave Saifman. I want to sincerely thank Laura Hoffman, Nancy McArthur and John Venen for their years of service on the board.
We look forward to another exciting year with great speakers
and programs and welcome your ideas and suggestions for the continued success and growth of Lake Communicators. I wish a happy new year to all!
Sincerely,
Diana L. Lewis
2011 Lake Communicators, President
How to Spread Your Message Without Depending on the Media
Jason Lea of Mentor Patch Shares Helpful Tools
 The Internet has given us several effective tools that allow us to disseminate information without depending on traditional media. Jason Lea will offer some tips on how to get the most out of those tools at the Lake Communicators’ luncheon on Wednesday, January 11, at Dino’s Restaurant, 4145 SR 306 in Willoughby, from 11:30 AM to 1:00 PM.
Lea is the local editor for Mentor Patch, a hyperlocal news website that covers all facets of the city of Mentor, Ohio. He is interested in the ways people communicate and how technology can both help and hinder that communication.
Before joining Patch, Lea spent five years covering crime, courts, business and many other news features for The News-Herald, Lake County Gazette and other publications. He has won awards from the Ohio Associated Press and Cleveland Press Club for his coverage of breaking news. He has also appeared as a guest on NPR’s Sound of Ideas and WELW’s Spirit Radio.
Reservations are required by Monday, January 9 through our website,
or calling Diana Lewis at 440-255-8932. Guests are welcome. Cost is $15 for members and $25 for non-members. Please pre-register so we can bet er serve you.
2012 Membership Dues
2012 membership invoices have been emailed! Membership dues remain $100.00, with $25.00 for an additional member from the same organization. Please
if you do not receive your invoice soon.
APEX Awards Committee Needs You
This past November, Lake Communicators’ members enjoyed the annual APEX Awards. The APEX Commitee is currently looking for new members to help plan and coordinate this main event. Current commitee members include Dave Saifman, Dianne McDermott and om Ruffne. Meetings will begin in January. Please contact Tom, Dave or Dianne if you are interested in joining the commitee!
Internship Program Application Due This Month
The 2012 $1500 internship application deadline is ast approaching -- January 31, 2012. Please encourage any college student majoring in marketing communications that you know to apply. The student must be a Lake County resident or a child of a Lake Communicators member. The application may be found here.
Cleveland Marketing Efforts Include Retail Apps
Retailers in Cleveland are trying to promote their holiday sales and get more information on customers through smartphone applications, The Plain Dealer reports.
Companies are developing mobile mall guides, digital coupons and other tools that can help people plan out their trips before they even arrive in the shopping center parking lot. The added benefit is the data collected through the apps, which can inform future marketing campaigns, or provide insight on consumer behavior.
“It’s not so much the intent of most of the marketing organizations to invade privacy,” Gary Hunter, an assistant professor of marketing at Case Western Reserve University’s Weatherhead School of Management, told the newspaper. “They’re really just trying to match, as they’ve always tried to match, consumers to the product or service.”
Amazon recently realized the advertising and sales poential that mobile devices offer with its Price Check tool, Direct Marketing News reports. The app allows shoppers to compare in-store prices with those on the company’s website, and offers a 5 percent discount on purchases if the consumer chooses to buy through Amazon. Amazon spokesperson Sally Fouts told the news outlet “the Price Check app is a great way for shoppers to ensure they’re getting the best possible prices."
How will you use smartphone technology to increase your sales? What can digital coupons do for your business?
Source: www.creativedepartment.com/news/mobile/cleveland-marketing-efforts-include-retail-apps-208400, 12/19/11
Holiday Trivia
1. What is the fist name of Scrooge?
2. How many reindeer drive Santa’s sleigh (counting Rudolph)
3. Who once stole Christmas?
4. Who was the author of A Christmas Carol?
5. Who was the star of the movie titled Whie Christmas?
6. Which Christmas carol did Jimmy Boyd make famous when he was just 12 years old?
7. What did the American Ralph E. Morris invent?
8. The Christmas Island in the Pacific Ocean is fairly popular. Where’s the other Christmas Island?
9. Which was the fist country to issue a Christmas postage stamp?
10. When is Santa Claus’, i.e. St. Nicholas’, birthday?
11. Which of the following is not the name of one of Santa’s reindeer - Dasher, Donner, Doppler and Dancer?
12. What is Santa Claus called in France?
13. Which country is the largest exporter of Christmas trees?
14. Which American President banned Christmas trees in The White House?
15. How many days do we have between Christmas and the Epiphany?
16. We all know about the tradition of hanging tockings for gifts. Which country uses shoes instead of socks for the same purpose?
17. Which company made the concept of Santa Claus popular in America?
18. Which is the only Santa’s reindeer that is named afer another animal?
19. How many Christmas cards, on an average, are sent in the US each year?
20. What was the name of the Tom Hanks featuring, animated Christmas movie?
21. What did W. C. T. Dobson invent?
22. Which Christmas song holds the credit as the most-selling Christmas single of all time?
23. Which nation taditionally uses traw decorations or Christmas?
24. What are the popular Christmas colors after red and green?
25. Which popular Christmas food was an American discovery?
ANSWERS:1. Ebenezer; 2. Nine; 3. The Grinch; 4. Charles Dickens; 5. Bing Crosby; 6. I Saw Momma Kissing Santa Claus; 7. Christmas lights; 8. Indian Ocean; 9. Austria; 10. December 5th; 11. Doppler; 12. Père Noél; 13. Canada; 14. Theodore Roosevelt; 15. Twelve; 16. The Netherlands; 17. Coca-Cola; 18. Vixen; 19. Three billion; 20. The Polar Express; 21. The Christmas card; 22. White Christmas; 23. Sweden; 24. Silver and gold; 25. Eggnog
December Meeting - Holiday Party
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