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Face Up to Facebook Seminar:
Beyond the Basics
Thursday, March 22, 2012
8:00 AM – 11:00 AM
1580 E 332nd Street, Eastlake (JFK Senior Center)
$35/Lake Communicators members
$45/Non-Lake Communicators members
Lake Communicators is offering a “Face up to Facebook…Beyond the Basics” seminar that will explore terminology, background and quick tours of Facebook, especially the wall/timeline. Presented by Lake Communicators member and social media specialist, Madison Bender, “Face up to Facebook” will delve into how to use a page for business or for a personal brand (i.e. you are a consultant) and how to capitalize on Facebook marketing.
Points of discussion include:
- Statuses
- Tabs/options
- Friends
- Liking
- News feeds
- Profile tools vs. page tools/info
- Security and privacy
You will also learn the tools to continue learning and making decisions to grow your brand and business using Facebook.
Computers will be provided for a completely hands-on experience. Open question forum. Light breakfast and beverages.
Pre-paid reservations are required by Monday, March 12 (register here). Space limited to 15.
 Madison Bender is the Social Media Specialist at the Lake County Visitors Bureau where she manages their online marketing activities. She has received several awards and acknowledgments for her work on the Bureau’s blog, newsletter and social media campaign. Bender is originally from Northwest Ohio and a graduate of Ohio Northern University, where she focused on using social media in public relations.
Free Head Shots for Members at February Meeting
It’s time to get your head shot taken for the 2012 Membership Directory! Bob Barbian of Barbian Photography will take member head shot photos FREE of charge at the February 8 meeting from 10:30 AM – 11:45 AM (before the meeting) and directly after the meeting from from 1:15 PM – 2:00 PM. No appointment needed.
Marketing a Brand: Kayla Ott Introduces the Great Cleveland Aquarium
What are the first steps when launching a new brand, service, product? Kayla Ott, Marketing & Sponsor Manager for the Greater Cleveland Aquarium, will address this questions and more as she introduces the first Marinescape Eco Aquarium built in North America during the Lake Communicators luncheon on Wednesday, February 8 at Dino’s Restaurant (4145 SR 306 in Willoughby) from 11:30 AM to 1:00 PM.
During her presentation, Ott will discuss the case study for the Greater Cleveland Aquarium initial marketing communications program. The aquarium opened January 21 in the FirstEnergy Powerhouse in the Flats. It features various aquatic zones, including Ohio lakes and rivers, bayou, coastal and coral reefs.
Prior to the Greater Cleveland Aquarium, Ott was the Director of Marketing at the Wolstein Center at Cleveland State University after coming from the management company Global Spectrum. She was with Global Spectrum for 5 years in a number of their facilities in the Southeast.
Reservations are required by Monday, February 6 through our website,
or calling Diana Lewis at 440-255-8932. Guests are welcome. Cost is $15 for members and $25 for non-members.
Meet Your 2012 Lake Communicators' Officers
Wanda Wareham, President • The Fine Arts Association • Member for 11 years
 1. How did you choose your field? My dream has always been to work in marketing for a company/organization for which I am passionate. The Director of Marketing and Communications position became available at Fine Arts and the rest is history.
2. If you could do anything and were guaranteed not to fail what would you do? Become a veterinarian. I LOVE animals as much as I love the arts.
3. What inspires you? The arts! Look around you and you will see them present in every facet of your life. The arts ARE life.
4. As a child what did you want to be when you grew up? A social worker. I wanted to save the world.
5. What is your favorite book? Pillars of the Earth by Ken Follett
Laura Lytle, President Elect • McKinney-Cerne, Inc. • Member for 4 years
 1. What is your favorite thing about your job? Every day I get to do something different whether it’s a new project for an existing client, or a new theme for an ongoing program or researching and pitching a new client. Each day is exciting, even if it is a crisis communication type situation.
2. Do you have any advice for young people who are looking to get into your field? Experience is your best friend – take advantage of an internship and really show initiative. We’ve seen too many interns in the past few years not capitalize on the opportunity to be at our agency and learn all they can to be the best potential employee whether they join another agency or a company’s marketing department.
3. As a child what did you want to be when you grew up? A teacher or ballerina (even though I never danced or took one lesson – I just liked the Nutcracker ballet).
4. What is your favorite vacation spot? The beach. I’m a sucker for sunshine and sand.
5. If you could visit anywhere in the world where would it be and why? Cairo, the great pyramids. I love ancient Egyptian history (and Greek mythology) and the pyramids would be an amazing sight.
Julia Schick, Secretary • Laketran • Member for 7 years
 1. Do you have any advice for young people who are looking to get into your field? Become tech savvy
2. Is there any topic or event that you would like to see covered? Research & stats. I love data to support the creative side of marketing.
3. If you could visit anywhere in the world where would it be and why? Fuji – it’s a beautiful, warm, remote island.
4. What are your hobbies? Playing with my kids, traveling, soccer, natural childbirth advocacy
5. If you were an ice cream flavor what would it be and why? Graham Central Station, by Handel’s Ice Cream (Love it so much,
I may franchise it one day)
Tom Ruffner, Treasurer • Villa Beach Communications • Member for 7 years
 1. How did you choose your field? I was interested in art.
2. What is your favorite thing about your job? Solving clients’ advertising and graphic design projects successfully.
3. What is your favorite dish? I love my wife’s stuffed cabbage.
4. What is your favorite movie? Cars. What imagination and strong message.
5. What are your hobbies? Collecting baseball cards.
Meet Your 2012 Lake Communicators' Trustees
Erica Kosinski • Marketing Professional • Member for 10 years
 1. What inspires you? My mom and who she was. She was an amazingly gifted person who gave of herself unconditionally. Today, almost eight years since she passed, people in Painesville Township still talk about her and share with me how she impacted their lives and their children’s.
2. What is your favorite childhood memory? I enjoyed playing with the neighborhood boys and my dear friend Anne, who is still my good friend. We’d swim in the neighbor’s pool while our moms sat/visited or we would play kick the can, hide and seek, croquet or badminton. The best childhood a kid could have.
3. What is your favorite book? Dewey by Vicki Myron, The Small-Town Library Cat who touched the world (true story)
4. If you could visit anywhere in the world where would it be and why? I was born in Wiesbaden, West Germany and have been lucky to travel to many places. The most interesting and somewhat frightening was to go behind the Iron Curtain to Eastern Germany and Poland.
5. If you could do anything and were guaranteed not to fail what would you do? A high-powered attorney that represents women who are victims of domestic abuse.
Ed Mayer • Communications/Philanthropist • Member for 1 year
 1. Do you have any advice for young people who are looking to get into your field? Don’t wait for the perfect opportunity. Just get started any way you can.
2. What is your favorite childhood memory? Getting a baseball autographed by Jimmy Pierson from the Indians. He was completely nuts – his life became the topic of a movie called “Fear Strikes Out!” He proved it when he signed my ball then purposely dropped it on the floor. I felt like Ralphie in “A Christmas Story.”
3. What did you want to be when you grew up? An engineer. Differential Calculus disabused me of that notion.
4. What is your favorite dish? I cook a lot. I like simple recipes. One of the best is shrimp cooked in Paul Newman’s Sesame Ginger dressing and served over angel hair pasta. It’s a no brainer that tastes excellent.
5. What are your hobbies? Automobiles of any kind and description. Classics, race cars, etc.
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Dianne McDermott
United Way of
Lake County |
Dave Saifman
Lake County
YMCA |
Tom Szabo
A Thomas
Image |
Diana Lewis
Immediate Past
President |
A special thank you goes to Nicole Discenzo for creating the questions and coordinating the responses!
Look for more member spotlights from Nicole in the near future!
Newsletter: Hard or Electronic Copy?
Would you more likely read the newsletter if you received it as a hard copy in your mailbox each month? Or would you prefer an electronic version on the website?
Currently, the newsletter is created in Adobe InDesign, saved as a PDF file and placed on the website.
Going forward in 2012, we are investigating two delivery options:
- Printing and mailing the newsletter
- Creating an electronic newsletter available on the Lake Communicators’ website.
Please click on the appropriate link below and press SEND, and let us know what method you would open and read. Each member who replies will be entered into a drawing for a free lunch at a future meeting ($15 value).
I would read the newsletter more often if it were a/an:
Welcome - New Member
 Dianne Myers, Marketing Professional
Marketing with Vision, Inc.
7816 Little Mountain Rd.
Mentor, OH 44060
Phone: 440-205-1592
www.marketingwithvision.com
Dianne is a Marketing and Media Consultant with more than 20 years in marketing and public relations in the Cleveland area. She has a strong background in corporate marketing at Fortune 500 companies such as Rockwell International and Ferro Corporation.
She decided to leave a successful career to return to school full time and graduated from Lake Erie College with a BA degree in Communications in 1994.
Marketing With Vision was established in 1998 to provide customized marketing to entrepreneurs and business owners who do not have the time to commit to marketing or lack the marketing expertise. Services fill the niche for companies that recognize a marketing need but do not want to hire permanent staff to manage it.
A Note from the President
Wanda Wareham
It is a pleasure and a privilege for me to serve as the 2012 president of such a prestigious group of marketing/communications professionals. I am looking forward to an exciting year.
Forty-seven percent of the surveys that were sent out last November were returned! Your responses and suggestions were carefully noted by the board at our November Planning Session and they will continue to guide us as we make decisions throughout the year. We welcome your feedback, and I encourage you to contact me or any board member with comments/suggestions/ideas.
Based on survey feedback, we researched various lunch meeting locations and determined that Dino’s on State Route 306 best meets our members’ needs. From our January meeting attendance, the excellent food quality and service, and the OUTSTANDING dessert (chocolate mousse-layered cake), it was a great decision.
Our Program Committee is working to schedule topics and speakers that are of most value and interest to you as a mar/com professional. Our Special Events committee is busy planning our May marketing conference. A “Face Up to Facebook” seminar (highly requested by LC members) is confirmed for March 22. (Details can be found on page 1 of this newsletter.) And there’s more to come! Watch as details unfold.
Lake Communicators Directory head shots will be taken before and after the February 8 lunch meeting at Dino’s by Bob Barbian of Barbian Photography (details are on page 1). Again, based on survey feedback, we have decided that the LC Directory will be an online only directory in 2012. A downloadable file will be available for the few of us who really like to hold hard copies in our hands.
Lake Communicators is YOUR organization. To get the greatest impact from your membership, join a committee and take an active role in determining the direction we take.
I’m looking forward to seeing you at our February 8 luncheon!
Paid Your 2012 Annual Dues?
The annual Lake Communicators’ membership cost will remain $100 for 2012. Additional individuals from the same business/organization may become members for only $25 per person.
Invoices can be downloaded here.
If you prefer to pay your dues by credit card or through PayPal, please
January 2012 Lake Communicators Luncheon: Jason Lea from MentorPatch
At the January 11 meeting, Jason Lea of Mentor Patch discussed with Lake Communicators members how to share information about yourself and your business without depending on the media to cover the story.
Lea suggested the following methods to reach your audience:
Blogging - Puts information directly in front of people
- Relate to your readers and share anedotes.
- Share links that bring readers back to your website.
Websites - Pushes content
- Put new information up front.
- Push content but be obvious about it.
Facebook - Puts information in front of people for a few days
- Typical age range is 18-25 year olds, but 26-44 year olds are also well presented.
- 50% of Ohioans are on Facebook.
Twitter - Immediate method for sharing news
- Smaller audience use this method. Only 13% of Internet users have a Twitter feed.
- More non-Caucasians use Twitter.
In closing, Lea asked members, “If we have the tools of casting a wide net to reach people and add credibility, why do we need the media?”
All photographs taken by Tom Szabo of A Thomas Image |
