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Marketing and Communications Newsletter

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Images from our March luncheon

Lake Communicators Welcome New Members
News from NOCA: Northeast Ohio Communication Advocates

There’s More to Integrated Communications Than Just Marketing
Sean Williams Offers Practical Plans for Any Communicator

Sean Williams  

In the marketing industry, you won’t find a single soul who believes that organizational communications shouldn’t be integrated, however, the disagreement occurs when the practical considerations of “how, whom and
what” need addressing. During the Lake Communicators luncheon on Wednesday, April 14 at the Lake Metroparks Pine Ridge Country Club, 30610 Ridge Rd (SR 84), from 11:30 AM to 1:15 PM, Sean Williams, owner of
Communication AMMO, will outline step-by-step processes that lead to
communication that’s more strategic, more relationship-based, and more
effective overall.

Williams says that when the marketing folks talk about
integration, they’re talking a different language than the PR and corporate communication pros.

“Integration doesn’t have to mean singular objectives, singular reporting relationships or even singular ideas,” Williams continued. “That shouldn’t be the focus of the integration effort. Coordination of the functions is far more important than unifying the management structure or placing marketing and other communication areas in competition for scarce resources.”

As owner of Communications AMMO, Williams helps business leaders improve their communication skills, build strategic communication plans and strengthen internal communication capabilities. His clients include the Federal Reserve Bank of Cleveland and KeyBank.

Reservations are required by Friday, April 9. To make your reservation call Diana Lewis at 440/255-8932, or register online at Guest are welcome. Cost is $15 for members and $25 for nonmembers. You may send a substitute, but no shows will be billed.

Thank you to our members donating to the Lake Communicators Scholarship Fund

• Dr. Brian Morris, Morris Family Chiropractic
• Lake Catholic
• David Priest, Priest Marketing

In the News
by Max Pfeifer

ETC Marks Milestone with Re-branded Business Focus

Max Pfeifer  

Phil Stella, president of Effective Training & Communication, Inc. in Cleveland, is pleased to announce that his business celebrated its 20th anniversary on March 1st. Its re-branded focus, Stellar Presentations, will focus solely on “Helping take the pain out of workplace communication,” Stella said, “helping business people communicate with more competency, credibility and confidence.”

“People experience pain when they communicate with each other, staff, management and, most importantly, with customers. There is pain in how they communicate in writing, over the phone, face-to-face, in meetings and in presentations” he added.

Reflecting on hundreds of client and association engagements over the years, Stella observed, “It’s been such a thrill and honor to work with so many different people on a wide variety of projects in over 30 states and two foreign countries. What a great ride… and it’s still lots of fun, too.”

Freelance writer Laura Dobson of Concord Township is now volunteer farm representative for Geauga Family Farms, a cooperative of 10 organic farmers in Geauga County. Her responsibilities include public relations and marketing and coordinating drop-off sites for the cooperative’s
Community Supported Agriculture program. The program provides members with 20 weeks of fresh, locally grown, certified-organic produce.

Geauga Family Farms will open new drop-off sites this season at Deepwood Center in Mentor, St. Noel Church in Willoughby Hills and First Church Congregational in Painesville. New sites outside Lake County include Root Cafe in Lakewood and the Mandel Jewish Community Center in Beachwood. Established sites include Sage’s Orchard in Chardon and Eagle Creek Garden Center in Bainbridge. If your business or organization is interested in being a drop-off site, e-mail or visit

Lake Communicators is interested in hearing from you! Please your news items to share in the VOICE newsletter.

Images from our March luncheon...

Photos courtesy of Kolman Rosenburg, Kolman Rosenberg Photography    

Lake Communicators welcomes new members

Denise Polverine  
April Prior

As a marketing assistant with Positively Cleveland, April Prior works with all the departments within to facilitate the creative process of print and online projects. She is responsible for updating the master event calendar of
Cleveland Plus events, as well as putting together a monthly calendar of events and overseeing external organizations’ use of Ohio Event Finder events. Also, April maintains their Photo Catalogue and handles image library requests and inquiries via phone calls and web site. Other duties include preparing board meeting presentations, invoice and in-kind donation tracking,
and coordinating monthly sweepstakes, giveaway promotions and video shoots.

Denise Polverine  
Dr. Brian Morris
Dr. Brian Morris has practiced as a natural healthcare chiropractic physician since 1997. He uses clinical nutrition, detoxification, and advanced spinal correction in his treatment protocol. Dr. Brian’s mission is to educate and motivate people to a higher level of health and wellness.

He attended Life University in Atlanta, Georgia, and upon graduating from with his Doctorate in Chiropractic, as well as his Bachelors of Science in Nutrition, he returned to Lake County. He now practices in Painesville Township along side his wife and fellow Chiropractor, Dr. Misty Morris.

Angela Gartner,
Freelance Journalist,
Tri-County Business Journal
11630 Chillicothe Rd. Ste. 110
Chesterland, OH 44026

News from NOCA: Northeast Ohio Communications Advocates
The Region's Marketing Industry Council

Can anyone get their arms around social media? NOCA spread its limbs at last week’s ONEINDUSTRy Forum at The Plain Dealer.

Larry Weber, social media pioneer, noted author and Cleveland native; Chairman/Founder, Digital Influence and Racepoint Group, W2 Group companies in Boston moderated a panel of local experts: Marci Hower from Metrics Marketing Group; David Moss, Moss Media; and, David Skorepa of Aztek.

Much was said. Much was questioned. Many notes were taken including:

  • Social media has moved us into the age of transparency.
  • Web sites are passe; destinations are what matter now.
  • Measurement can be difficult, but it can be done.
  • Many companies are tracking “cost per engagement.”
  • Companies an organizations should have a social media policy.
  • Traditional media buys (especially television) are in a free fall.

The next NOCA ONEINDUSTRY Forum will be held on Wednesday, April 28. Cost is $20. Registration and networking begin at 7:30; program starts 8:00 a.m. The topic: “you’d Have to be Crazy to Live in Cleveland!” ... or something to that effect. Save your place by calling 216.999.4028 or register online at:


April 14

Sean Williams,
CEO of Communications AMMO

May 12

Marketing Conference
Brad Kleinman e-marketing workshop
PLUS Connie Dieken luncheon keynote
address and book signing


Membership meetings are held the second Wednesday of each month at various locations around Lake County. Check the calendar listing at for meeting locations. Lunch meetings are from 11:30 a.m. to 1:15 p.m. and include networking and a half-hour program. Guests are always welcome.

Advance reservations are required by replying to or by calling Diana Lewis at 440-255- 8932 by the Friday prior to the meeting. You may send a substitute; no-shows will be billed.

Members $15; guests $20. Non-members must guarantee their reservations with a credit card.



John Venen, President
Lake Metroparks

Diana Lewis, First Vice President

Great Lakes Mall

Wanda Wareham, Second Vice President

The Fine Arts Association

Tom Ruffner, Treasurer

Villa Beach Communications

Laura Cahill, Secretary

Lake Health


Nancy McArthur
Firefighters Community Credit Union
Julia Schick

Scott Tennant
The Cleveland Foundation


Judy Cerne
McKinney Advertising & Public Relations

Max Pfeifer, Artist
LindaMax Graphic Art Services

Shirley Wolfe, Corresponding Secretary
Jaye Wolfe Enterprises

VOICE is a monthly newsletter produced by Lake Communicators, a Lake County-based organization for those in the marketing communications fields. We promote and encourage responsible, creative, professional advertising, public relations and marketing efforts, as well as provide opportunity for the professional betterment of members.

For more information, call 440-392-9307

Board of Director meetings are held the Friday preceding the membership meeting at 8:30 a.m. at various locations in Lake County.

May VOICE copy deadline is April 16
Lake Communicators         6035 Cedarwood, Mentor OH 44060         (440) 255-8932