McKinney Advertising & Public Relations display. Company president and CEO Judy Cerne was a presenter at the seminar.

Roger Cerne, chairman of McKinney Advertising & Public Relations, introduces the next speaker.

Judy Cerne's presentation touched on the 10 commandments of successful advertising.

Lake Communicators Special Events Committee co-chairs Barbara Snow and Barbara Wiget announce winners of the door prizes.

Lake Communicators president Dick Fraser welcomes seminar attendees.

Seminar attendees, including Lake Communicators member Phil Stella, network before the event begins.

Jeff Friedman, chief relationship officer at Webtego, a Web site design company, gave tips on how to make your Web site work to increase your bottom line.