Happy New Year Lake Communicators! Get your thoughts ready for the January lunch meeting. It’s all about Lake Communicators.

The following issues will be discussed at the January Board meeting: Changing the day of the board meetings; NOCA representative(s); e-mail communications; newsletter printing; the budget; the February seminar and more.

Marketing any product or service is tough, but knowing which media outlets to use, the best message strategies and most effective tactics brings a company out of the shadow of competitors and into the light of success.

By participating in the Lake Communicators Marketing Communications Workshop and Luncheon Feb. 1, companies can fill their new year with growth opportunities.

Open to anyone interested in sharpening their marketing skills, the half-day workshop will provide participants with the insight needed to make a marketing communications program more successful and cost-effective through 2007 and beyond.

“The February marketing workshop is the first of many we plan to host in order to provide businesses, large and small, with ideas and know-how to optimize their marketing communications program,” said Richard Fraser, new Lake Communicators president.

Treasurer Report: We have $8,973 in the checking account.
Holiday Social: B. Snow reported that we have 30 RSVPs for the Dec. 13 social at Molinari’s. The budget for this event is $600.
February Seminar: J. Cerne reported that ads are currently running in area papers. There will also be a mailing to all members. D. Lewis and K. Pohl are working on merging three other lists to do a mailing to as well. The budget for the event is: $2,400 - promotions; $1,500 - printing costs; $3,000 - catering costs - $6,000 was approved by the board. With 125 guests at $35 each we can bring in $4,375. It is meant to be an awareness event.
Programs: January will be an organizational meeting for the membership with new directory photos being taken by S. Trombetti.
Membership: Dues must be received by the end of January to get in the membership directory. All future membership dues invoices will be mailed.
Marketing and Promotion: J. Cerne is
developing a press release for the seminar. She will call R. Somich about radio time for the seminar.
Internal Communications/Newsletter: The board feels that the newsletter should be printed, and not move to an electronic format. The board will put the newsletter printing in the budget. The board

Sign up for the Lake Communicators Marketing Communications Workshop & Luncheon Thursday, Feb. 1, 2007.

Whether you’re a large corporation, a small business, a nonprofit organization, a recent graduate or just need to sharpen your marketing skills––let experts in the fields of advertising, public relations, media planning, and Internet marketing give you the keys to successful marketing to help you increase sales and your bottom-line.

Cost for the Workshop and Luncheon is $35, and preregistration and payment is required by Jan. 23, 2007.

Jan. 10 Planning Meeting
Join Lake Communicators for networking, a delicious lunch, and an organizational meeting.

RSVP Deadline: Jan. 5