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| Wednesday, February 10, 2010 |
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| Rebranding an Organization's Name Change: Strategies from Gary Robinson at Lake Health
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Gary Robinson |
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Gain valuable insight from Gary Robinson, Vice President Government & Community Affairs at Lake Health as he explains the various planning and implementation strategies used when Lake Hospital System became Lake Health, during the Lake Communicators luncheon on Wednesday, February 10 at the Lake Metroparks Pine Ridge Country Club, 30610 Ridge Rd (SR 84), from 11:30 AM to 1:15 PM.
With 20 years of planning, marketing and business development experience, Robinson will discuss the effective marketing strategies implemented to promote the new TriPoint Medical Center as well as the strategies employed in order to smooth the transition of the name change from Lake Hospital System to Lake Health. He will also discuss how these strategies can be applied to a increase name and brand recognition.
Prior to joining Lake Health, Robinson was the Director of Strategic Planning & Marketing for Summa Health System in Akron, and Manager of Planning & Marketing for the Eastern Region of the Cleveland Clinic Health System. He is very active in the community and is the Chairman of the Board for the Cleveland Dialysis Center as well as a Board member for the Painesville Area Chamber of Commerce and the Diversity Center of Cleveland.
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The 2009 Apex Awards section on our site is now up. Visit it to browse the winners, view their designs, watch their videos, and listen to their ads. |
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| Lake Communicators is a Lake County-based organization for those in the marketing and communication fields in Northeast Ohio. We promote and encourage responsible, creative, professional advertising, public relations and marketing efforts as well as provide opportunity for the professional betterment of members. |
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| Clockwise starting from upper left hand corner: Winning two awards at last year's APEX ceremony brings a big grin to Rick McPeak; September speaker Brad Kleinman of Worksmart Integrated Marketing expounds on social networking and successful e-marketing; Laura Fredrick and John Venen prepare for a PowerPoint presentation; Kathy Purmal (right/red jacket), Lake Communicators Student Scholarship Committee Chair recognizes scholarship recipient, Alex Keener. |
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