If your organization is not meeting its potential in marketing and communications, you need to attend the Feb. 13 luncheon.

Lisa Lewins, associate professor of business administration at Lakeland Community College, will show how to create and implement successful marketing plans with your staff by starting with the six P’s of service marketing (product, price, place, promotion, people and presentation).

Lewins will provide practical examples and facilitate group discussions to assist you in moving quickly through marketing basics. She will focus on developing SWOT analysis, timelines and administration management as the key components of marketing.

“We’re delighted to have Ms. Lewins speak,” said Dick Fraser, president of Lake Communicators. “This will be a very educational and informative marketing program for all of our members.”

Lewins has worked in sales, marketing and management since 1984. She has been involved in the banking industry, retail, pharmaceuticals, distribution and manufacturing and with nonprofit organizations. She has worked for companies such as Progressive Insurance and Sherwin Williams.

Find out why administration and completion can be so challenging, and learn how to coordinate and motivate your staff for success.

Reserve a seat by Feb. 7 by calling Diana Lewis at 440-255-8932 or e-mailing wolfeshirley@yahoo.com. Guests are always welcome. Cost is $15 for members and $20 for nonmembers.

The meeting will be held from 11:45 a.m. to 1 p.m.at Lake Metroparks Pine Ridge Country Club, 30601 Ridge Road (State Route 84), Wickliffe.

Dick Fraser

As 2008 begins, the Lake Communicators board is gearing up with new opportunities and numerous educational luncheon speakers, workshops and networking events.

The 2008 board officers are Richard Fraser, president of Fraser Video Productions in Mentor, serving his second year of a two-year term as president; Judy Cerne, president and CEO of McKinney Advertising & Public Relations in Cleveland, as first vice president; Barbara Snow, director of marketing and community education at Neighboring in Mentor, as second vice

Last month’s Lake Communicators luncheon, the first held at our new location at Pine Ridge Country Club, was very well attended.

Many new faces were in the crowd for the media panel on the do’s and don’ts of public relations. The panel included Darren Toms, director of news programming for Clear Channel Cleveland; Brooke Willis, managing editor of Northern Ohio Live magazine; and Margaret Daykin, planning producer for Fox-8 News in the Morning.

John Venen moderated the discussion which addressed topics such as effective electronic communications, the importance of timing, media pet peeves and how they prefer to receive information. Panel members answered questions at the end of the discussion.

Judee Nerren

Marvin Montgomery

Kordell Norton

As a way for corporations, small business owners, nonprofits, entrepreneurs and communications professionals to learn new strategies and re-energize marketing communications programs, Lake Communicators will hold its second annual Marketing Communications Workshop from 8:30 a.m. to 1:30 p.m. March 12 at Renaissance Quail Hollow Resort in Concord Township. The workshop is $40 and includes breakfast, lunch and networking.

Attendees will have the opportunity to connect to knowledgeable and distinguished speakers in order to gain practical advice on how to advance business goals through proven marketing methods and inside track strategies.

Workshop presenters include Marvin Montgomery, motivational speaker and sales training specialist; Kordell Norton, author, speaker and consultant; and Judee Nerren, publisher and editor of The Women’s Journal in Lake, Geauga and Ashtabula counties.

“We’re so excited about this year’s line up of presenters. All three are nationally recognized experts in their respective fields and will bring so many valuable marketing tips to the table,” said Judy Cerne, president & CEO of McKinney

Brad Colbow

Brad Colbow is a freelance graphic designer specializing in Web sites and online marketing.

Before starting Colbow Design in August he served as lead designer for DigitalDay Creative Group in Peninsula Ohio, where he designed Web sites and online promotions for clients such as Smucker’s, Jif, Rubbermaid and Mars Inc.

His hobbies and career overlap on his blog where he writes about Web design, illustration and what’s going on in Northeast Ohio’s tech community.

After leading a workshop for the Cleveland Web Standards Association this month at Cuyahoga Community College, he has added the title “public speaker” to his resume. When he is away from his computer he enjoys spending time with

February 13
Join Lake Communicators for expert marketing advice and lunch at Lake Metroparks Pine Ridge Country Club.

RSVP Deadline: February 7