2008 Lake Communicators APEX Awards

Overview | Categories | Questions?

The Results Are In
The 2008 APEX Awards luncheon was held Wednesday, November 12th at the Lake Metroparks Pine Ridge Country Club. The results are currently available here in PDF format as we create a full version with photos for this site.

Celebrating our 27th year, Lake Communicators is a Lake County-based organization for those in the marketing communication fields in Northeast Ohio. The professionals in this group actively promote and encourage responsible, creative, professional public relations and marketing efforts. The organization also provides opportunities throughout the year for the professional betterment of its members.

Eligibility
(Entries are closed)
The Apex Award recognizes professionals in the communications industry affiliated with Lake Communicators and Lake County, Ohio. Eligibility is extended to companies, organizations, freelancers, and individuals who live in, work in, and/or provide services to clients in Lake, Geauga or Ashtabula counties. Entries must have been produced between August 1, 2007 and July 31, 2008 to be considered.

Categories
Competition is open to professionals in several categories in public relations, advertising, and other communications elements, with appropriate sub-categories within each area.

Prizes
Apex Awards 2008 Judges are seasoned communications professionals from the area and are not affiliated with Lake Communicators. Judging is independent of Lake Communicators.

Lake Communicators encourages all eligible organizations, businesses, and freelancers to share in the spirit of competition and in the celebration of the marketing and communications professional among fellow peers in Northeast Ohio.

Sponsors

PUBLIC RELATIONS

Public Relations Programs

Community Relations
Programs that seek support, cooperation or improved relations with people or organizations

Marketing Consumer Products or Services
Programs designed to introduce or promote a product or service to a consumer audience

Marketing Business to Business
Programs designed to introduce or promote products or services to a business audience

Internal Communications
Programs targeted to special publics directly allied with an organization (i.e. employees, members, affiliated dealers or franchisees)

Brand & Reputation Management
Programs designed to build or enhance the reputation, integrity or perceived value of an organization

Public Relations Projects

Media Relations
Tactics, programs and events driven entirely by media relations. Submit press releases, satellite media tour materials, media advisories, pitch letters, requests for coverage, etc. along with evidence of resulting media coverage and one-page summary that includes the measurable objectives.

Newsletters
Publications released periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives. Submit minimum of three.

Annual Reports

Press kits/media kits
News releases, photographs and other background information compiled for an organization, product or issue.

Public Service Announcements (PSAs)
Print – Local/National
Radio – Local/National :30 sec and :60 sec
Television – Local/National :30 sec and :60 sec

Feature Story
Submit text of feature article, written by the practitioner, and submitted. Include documentation of publication and placement.

Video/film
Corporate image, training, travel, documentary, government relations, etc.

ADVERTISING

Mixed Media Campaign

Cross media campaign (Two or more mediums)

Corporate Identity 
Stationery, package design, logo, signage, vehicle graphics

Collateral
Brochure, poster, special event material, capabilities brochure

Direct Marketing
Political campaign, direct mail campaign, specialty-advertising pieces, and outdoor billboards

Print Advertising
Single ad or a series of ads or inserts: newspaper, consumer or business-to-business publications

Radio
Local, regional, national: self-promotion and advertising  :30 sec and :60 sec

Sales Promotion
Sales presentations, catalogues, sales kits, product information, menus, campaigns, packaging, point of purchase items, trade show exhibits, and audio/visual sales presentations

Publications (submit more than one issue if possible)

1. Magazines
2. Newspapers

Video – Television commercials :30 sec and :60 sec

Video program/news – Infomercial, education, political, documentary, music video,  etc.

ELEMENTS

Illustration

Commercial Photography
Advertising, promotion, display, journalism, sports, still, landscape, portrait

Fine Art Photography

Graphic Design

Videography

Writing - Commercial
Copywriting, collateral writing

Writing - Editorial
Feature story, white paper, editorial

Animation

ELECTRONIC MEDIA

Online Media
Online banners, pop-ups, e-newsletters, online ad campaigns, interactive media (including CDs, DVDs)

Web site
Web site development, design

QUESTIONS?
Email Tom Ruffner at villabeach@neohio.twcbc.com or call 216-797-0545.