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2010 Lake Communicators APEX Awards |
APEX Awards
Overview | Categories | Questions?
Celebrating our 28th year, Lake Communicators is a Lake County-based organization for those in the marketing communication fields in Northeast Ohio. The professionals in this group actively promote and encourage responsible, creative, professional public relations and marketing efforts. The organization also provides opportunities throughout the year for the professional betterment of its members.
Entries
The deadline for the Apex 2010 entries was October 5, 2010.
Eligibility
The Apex Award recognizes professionals in the communications industry affiliated with Lake Communicators and Lake County, Ohio. Eligibility is extended to companies, organizations, freelancers, and individuals who live in, work in, and/or provide services to clients in Lake, Geauga or Ashtabula counties. Entries must have been produced between August 1, 2009 and July 31, 2010 to be considered.
Categories
Competition is open to professionals in several categories in public relations, advertising, and other communications elements, with appropriate sub-categories within each area.
Prizes
Apex Awards Judges are seasoned communications professionals from the area and are not affiliated with Lake Communicators. Judging is independent of Lake Communicators.
Lake Communicators encourages all eligible organizations, businesses, and freelancers to share in the spirit of competition and in the celebration of the marketing and communications professional among fellow peers in Northeast Ohio.
PUBLIC RELATIONS
Public Relations Programs
Internal Communications
Programs targeted to special publics directly allied with an organization (i.e. employees, members, affiliated dealers or franchisees)
Public Relations Projects
Newsletters
Publications released periodically to provide brief and timely information to target audiences while supporting an organization’s overall objectives. Submit minimum of three.
Annual Reports
Press Kits
News releases, photographs and other background information compiled for an organization, product or issue.
Feature Stories
Submit text of a feature article, written by the practitioner, and submitted. Include documentation of publication and placement.
Video/Film Presentations
Corporate image, training, travel, documentary, government relations, etc.
MARKETING
Corporate Identity
Branding, reputation management, stationery, package design, logo design, signage, vehicle graphics
Marketing Consumer Products and Services
Programs designed to introduce or promote a product or service to a consumer audience
Marketing Business to Business
Programs designed to introduce or promote products or services to a business audience
ADVERTISING AND MARKETING
Mixed Media Campaign
Combining print, video and electronic mediums
Special Events Materials
Brochures
Posters
Direct Marketing
Political campaign, direct mail campaign, specialty-advertising pieces, and outdoor billboards
Print Advertising
Single ad or a series of ads or inserts: newspaper, consumer or business-to-business publications
Radio
Local, regional, national: self-promotion and advertising :30 sec and :60 sec
Publications - Newsletters
(Submit more than one issue if possible)
Publications - Magazines
(Submit more than one issue if possible)
TV Commercials – Television commercials :30 sec and :60 sec
ELEMENTS
Illustration
Commercial Photography
Advertising, promotion, display, journalism, sports, still, landscape, portrait
Writing
Feature stories, essays, op-ed pieces
ELECTRONIC MEDIA
Online Advertising
Banners, pop-ups, online ad campaigns, e-newsletters, social media (including blogs, Facebook and Twitter campaigns), interactive media (including CDs, DVDs and Flash animations).
Web Site
Web site development and design
QUESTIONS?
Email Cait Anastis at canastis@holdenarb.org or call 440-602-3828. |
